Roku Unveils “Ok, Roku does that.” TV Streaming Campaign

Roku today unveiled its “Ok, Roku does that.” TV streaming leadership campaign in Canada building on the momentum of new product launches as we enter the holiday season. With nearly half (46 per cent) of Canadian TV streamers signing up for new streaming services in the past 12 months, the “Ok, Roku does that” campaign highlights the TV streaming platform for the innovation, ease of use, and simplicity it offers TV lovers in a broad advertising campaign across TV streaming, traditional pay TV, out-of-home, and social media marketing in Canada.

The hero of the campaign is a 60 second creative look back in time. Over the course of history, seemingly simple innovations have transformed the world and how people navigate it. The launch commercial moves through a short history of transformative innovations; culminating in the decade of streaming. Sometimes the best ideas are often the simplest. Like streaming made easy — this was the inspiration behind “Ok, Roku does that.”

Additional video advertisements are focused on driving awareness for Roku TV™ models. Roku TV models offer a simplified aesthetic in a home theater as all they require is power and a Wi-Fi connection and they are incredibly easy to set up and use, from the tech savvy to the novice, and continuously improve over time with regular software updates. Features highlighted include private listening, and the vast amount of free content available on The Roku Channel.

Out-of-home and social media campaign elements will play on the same theme as “Ok, Roku does that.” and be on display in major cities around the country including Toronto, Vancouver and Montreal. Roku will also use OneView™, their ad buying platform built for TV streaming, to manage the digital portion of the campaign across desktop, mobile, and TV streaming.

The objective of the campaign is to create long term brand awareness for Roku and future streamers as consumers begin to think about holiday spending. The Roku State of Canadian Streaming survey finds half of Canadian streamers (50 per cent) reported using three or more streaming services, a six per cent increase year-over-year which underpins the timeliness of the “Ok, Roku does that.” campaign. 

For more information visit the Roku blog.

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