New LinkedIn Data Reveals Canada’s Workforce Is Considering An Industry Switch

Today, LinkedIn shared its latest Workforce Confidence Index findings that captures a new trend in how Canadians are navigating the Great Reshuffle. As many Canadians take on new roles, there is a small majority of Canadians who are open to doing so in industries entirely new to them.

In this edition of the Workforce Confidence Index, LinkedIn looked at how open Canadians are to switching industries and the reasons for doing so, finding that better compensation was among the top reasons Canadian’s are making the switch.

  • 57% of those who are open to new jobs said they were either currently considering changing industries (42%) or were either actively looking to do so or had changed industries in the last year (15%).
  • Other top drivers of industry change included flexible work hoursbetter benefits, and greater job stability.
  • For those who wouldn’t consider a change in industry, 68% said they enjoy the nature of their job42% wanted to build more expertise in their industry, with 30% saying they wanted to strengthen their relationships in their industry.

For the full results, including gender and COVID-related viewpoints, visit here


LinkedIn’s Workforce Confidence Index is based on a quantitative online survey that is distributed to members via email every two weeks. Roughly 16,000+ members respond each wave, based in the U.S., Canada, Brazil, UK, France, Germany, Spain, Italy, Netherlands, India, & Australia. Members are randomly sampled and must be opted into research to participate. Students, stay-at-home partners & retirees are excluded from analysis so we’re able to get an accurate representation of those currently active in the workforce. We analyze data in aggregate and will always respect member privacy.

Data is weighted by engagement level, to ensure fair representation of various activity levels on the platform. The results represent the world as seen through the lens of LinkedIn’s membership; variances between LinkedIn’s membership & overall market population are not accounted for.

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