New Research Shows That The Antivirus Software Market Has Declined Along With An Outlook for 2022

The nearly $2 billion antivirus market slowed over the past year as faith in software effectiveness dropped, as did overall usage. First-time subscribers fell by half.

Still, more than three-quarters of American adults (77 percent) currently use antivirus software, and of those, 24 percent also have it on their phones.

These vacillating indicators, per a new report on personal antivirus software usage, and outlook for 2022, by, reflect a year of bold promises from Apple’s XProtect and Microsoft’s Windows Defender, amid a continued rise in ransomware and identity theft. 

Other findings include:

  • Approximately 30.5 million households have free antivirus protection on their computers, and 49.8 million currently pay for their software (of the latter, more than 50 percent rely on McAfee or Norton programs)
  • Windows and Mac users were similarly affected by viruses in the previous 12 months (10.3 percent of Windows clients compared to 8.3 percent of Apple’s)
  • Paid users were 17 percent less likely to experience breakthrough viruses or malware in the past 12 months
  • Thirty-six percent of paid users said their antivirus software was “very effective” compared to 24 percent of free users
  • Nearly 40 percent of people without antivirus software are open to installing it on their devices in the next six months (up from 25 percent in January 2021). Sixteen percent said antivirus protection that included VPNs would be most appealing

The report can be viewed here:

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