Pinterest Previews Its Future Of Personalized Shopping

Today, Pinterest hosted its second annual Pinterest Presents global advertising summit to preview a range of new product features set to bolster the platform as the personalized shopping destination along with more ways for brands to tap into the trends and creators that help them meaningfully connect with consumers.

Pinterest is building from a strong 2021, with brands leveraging the platform to reach their audiences with meaningful engagement and pushing Pinterest to surpass USD $2B in revenue for the first time. With nearly half a billion people across the world using Pinterest each month to find inspiration, Pinterest is developing its efforts to become the digital destination for personalised shopping, making it even easier for Pinners to bring their Pinterest boards to life, and purchase anything they see on the platform. 2022 is a year of further investments with a focus on growing an inspired content and shopping ecosystem.

Pinterest will be rolling out new features in 2022 to enhance its values based shopping experience and enable creators and advertisers target their audiences even more through a more taste-driven shopping journey, including:

  • Pinterest Trends Tool – Businesses in the US, Canada and the UK will see new features to the Pinterest trends tool, including real time search data, more trend types, more granular audience tools and personalized trend recommendations for your business. And later this year, we’ll launch the tool to additional countries all over the world.
  • Your Shop – a new entry point into shopping on Pinterest, powered by a taste-driven algorithm. Every Pinner will be served a customized shopping page, made up of content from creators and brands, based on their own unique preferences and styles. Your Shop is currently in beta for US Pinners and will launch to all US audiences later this year, with more countries to come after that.
  • Checkout – currently in beta, is a feature that allows shoppers to purchase without leaving Pinterest, avoiding a redirected experience Checkout is now available in beta for select Shopify merchants in the US.
  • Shopping API – Pinterest is making it easier for merchants to create and upload catalogs through Pinterest, so that the platform can be a commerce destination for merchants of all sizes. Sale season? Your pricing’s already updated on Pinterest. 

Pinterest also unveiled new research on the power of ‘inspiration’ proving that when people feel inspired, they’re also more likely to act. The study revealed: Canadian users perceive Pinterest as a space where they feel positive (77%)*, much more so than with other digital platforms, leading to shoppers on Pinterest in Canada outspending people on other platforms by 80% every month**. 

For more details on the upcoming products and what was unveiled at Pinterest Presents today, check out the Pinterest Business site for videos and more information.

*Source: Dynata, Canada, 2021, commissioned by Pinterest. Shopping among People who use Pinterest monthly and people who use other platforms, Fashion and Beauty verticals combined

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