Yet Another Reason To #DeleteFacebook…. They Paid A Republican Linked Firm To Malign TikTok

Facebook continues to hit new lows with their behaviour. And today’s new low is this paywalled Washington Post story (Non paywalled source here) that details how Facebook used the services of a firm linked to the Republican Party to trash TikTok:

Employees with the firm, Targeted Victory, worked to undermine TikTok through a nationwide media and lobbying campaign portraying the fast-growing app, owned by the Beijing-based company ByteDance, as a danger to American children and society, according to internal emails shared with The Washington Post.

Targeted Victory needs to “get the message out that while Meta is the current punching bag, TikTok is the real threat especially as a foreign owned app that is #1 in sharing data that young teens are using,” a director for the firm wrote in a February email.

Campaign operatives were also encouraged to use TikTok’s prominence as a way to deflect from Meta’s own privacy and antitrust concerns.

“Bonus point if we can fit this into a broader message that the current bills/proposals aren’t where [state attorneys general] or members of Congress should be focused,” a Targeted Victory staffer wrote.

The emails, which have not been previously reported, show the extent to which Meta and its partners will use opposition-research tactics on the Chinese-owned, multibillion-dollar rival that has become one of the most downloaded apps in the world, often outranking even Meta’s popular Facebook and Instagram apps. In an internal report last year leaked by the whistleblower Frances Haugen, Facebook researchers said teens were spending “2-3X more time” on TikTok than Instagram, and that Facebook’s popularity among young people had plummeted.

So, because Facebook was losing teens to TikTok, Facebook decided to use very underhanded tactics to fight back rather than improve their product so that it would be more appealing to teens. That illustrates what sort of company Facebook is. It also underlines why people should #DeleteFacebook. Clearly they are not any sort of company that has ethics, decency, or any sort of moral compass. Though at this point, everyone should know that.

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