Digital Experience A Make-Or-Break For Wearable Tech In Canada: Report

There’s been substantial growth in the consumer medical devices market in recent years – 320 million consumer medical wearables will ship globally in 2022 (according to Deloitte). These range from heart rate monitors that can be used to detect heart disease and long COVID, to bracelets which aid ovulation prediction and conception. Now, consumers are incorporating this technology in their daily lives to improve their overall health and wellbeing.  

In a new study of more than 12,000 consumers globally, including Canada, Cisco AppDynamics uncovered how quickly consumers are adopting this technology, the level of trust they have when allowing third parties to handle their data, and their expectations for incredible digital experiences when using these services.  

The results show a booming industry, with consumers keen to realize a range of health and wellbeing benefits. But at the same time their expectations for flawless digital experiences are higher than ever. One bad digital experience could be the make-or-break moment in a technology failing to reach its full potential. 

Key Canadian takeaways from the report include

  • 2% of Canadians think wearable technology has the potential to transform both their personal health and public health as a whole 
  • 61% of Canadians say they intend to use more of these types of wearable technologies or applications in the next 12 months 
  • 33% of Canadians say they currently use at least one wearable health tech device 
  • 73% of Canadians say a bad digital experience may stop them using a specific wearable device or application and 51% say it may put them off trying other health or wellbeing wearables or applications 
  • The biggest components of a bad digital experience for Canadians are: 
    • Data privacy / data security leak (61%) 
    • Application or device crashing (58%) 
    • Slow run time / unresponsive (57%) 
  • 86% of Canadians say reliable, real-time access to health data and accuracy of this data is critical to a good user experience 

There is a lot more detail on this report which you can find here.

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