New Merchant Shopping Features Announced By Pinterest

Pinterest is announcing the launch of several new shopping product updates for merchants, making it easier than ever for retailers to connect with the more than 400 million global monthly Pinterest users who have high purchasing intent. The new merchant features give retailers enhanced control, new capabilities and functionality making it easier to bring products from the store shelves to recommendations online as shoppers are browsing on Pinterest. 

The new Pinterest shopping features for merchants are: 

  • The API for Pinterest Shopping: The API includes catalog and product metadata management to enable more efficient improved data quality for merchant products, and has led to a 97% accuracy level for price and availability data.
  • Product Tagging on Pins: With product tagging, merchants can add products from their catalog to their scene images. In our initial tests, we saw that Pinners showed 70% higher shopping intent on product Pins tagged in scene/brand images than standalone product Pins. 
  • Video in Catalog: Video assets in product catalog give Pinners a view of the product from multiple angles when making a purchase decision and driving conversions. Over the past year, we have seen an increased CTR by 158%.
  • Shop Tab on Business Profiles: With the new Shop Tab on Business Profile, merchants can easily display shoppable products browsing Pinners, including customizable product group cover images and descriptions along with an enhanced mobile interface. 30% of Shopify merchants on Pinterest get their first attributed checkout from their Shop tab.
  • Inspired Merchant Badges: Now expanded to the UK, Canada, Australia and Germany. Merchant Details allows merchants to add badges to their profiles to represent their values and communities, including, Black-owned, Sustainable, and more. These details help brands tell their story, and build a stronger connection between brands and Pinners, helping Pinners shop their values.

Merchants, including Zazzle Inc., are already seeing early success using these news features.

This is the most recent announcement in Pinterest’s continued investment in Shopping, following Pinterest’s acquisition of AI Shopping platform, THE YES

Leave a Reply

%d bloggers like this: