Oracle Gets Served With A Class Action Lawsuit Of Epic Proportions

Lawyers for software giant Oracle are going to be busy as they’re now going to be dealing with a class-action lawsuit.

The class-action has three class representatives, including Dr. Johnny Ryan, Senior Fellow of the Irish Council for Civil Liberties (ICCL), and was filed against Oracle in the U.S. District Court for the Northern District of California. It alleges Oracle has violated the Federal Electronic Communications Privacy Act, the Constitution of the State of California, the California Invasion of Privacy Act, competition law, and the common law. How did they do that? The lawsuit claims that Oracle created a network containing personal data of hundreds of millions of people and sold said data to third parties. Which is why the class includes every Internet user on the planet. Which makes this lawsuit in a word, epic.

Here’s the kicker. The plaintiff’s claim is backed up by a video on the ICCL website of Oracle CEO Larry Ellison describing how the company’s real-time machine learning system collects this information and states that 5 billion profiles are stored in the “Oracle Data Cloud.” Which I am guessing that the ICCL thinks is the digital smoking gun that they need to win this lawsuit.

As far as I can tell, Oracle hasn’t commented on this. But Chris Olson, CEO, The Media Trust has:

     “In 2016, the rules for data targeting were still up in the air – since then, emerging data privacy legislation has drawn a hard line around microtargeting, collecting and selling user’s data without express permission. However the ICLL’s lawsuit pans out, the fact that it’s happening is a major development for businesses around the world, especially since it is happening in the U.S, and alleges a violation of California law.

While not all businesses directly harvest data from their users in a way that violates data privacy legislation in Europe or America, most partner with digital vendors who do, whether through their websites or mobile platforms. Now more than ever, businesses must commit to digital trust and safety protections – otherwise, it is only a matter of time before they will suffer from breaches, lawsuits and expensive fines.”

It’s going to be interesting to see how Oracle responds to this. Because if they lose, it’s going to be expensive.

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