Salesforce Makes Three Announcements At Dreamforce

Dreamforce is happening this week in San Francisco, and Salesforce will have lots of announcements coming out of the conference. Three of them have already appeared. They are as follows:

Partnership with WhatsApp

Salesforce and WhatsApp announced a new strategic partnership that will allow businesses to connect with their customers and build new messaging experiences on WhatsApp. The WhatsApp-first business messaging will be a new way to sell, market, and support right from a conversation to increase customer engagement, accelerate sales, and drive better customer support outcomes. Key features:

  • Businesses can craft end-to-end customer journeys to offer seamless experiences as 90% of customers say the experience a company provides is as important as its products or services
  • Brands will be able to personalize marketing-driven interactions on WhatsApp in real-time using trusted first-party customer data
  • Reduction in support wait time and increased efficiency by using a combination of convenient automation and personal interactions via messaging on WhatsApp. 
  • Customizable message templates that include brand and product videos and images or showcase products and services with interactive messages that allow consumers to review and purchase products in WhatsApp.

Innovations to Slack

  • Slack Canvas is a new surface in the digital HQ that will transform how teams can curate, organize, and share critical resources. 
  • Slack huddles builds on its audio-first experience by offering teams lightweight video, multi-person screen sharing, message threads, and more to power live coworking sessions. 
  • The new Slack platform Developers and teams can transform work with new ways to automate tasks and connect siloed systems
  • Slack Partner Industry Solutions Slack-certified consulting partners are launching the first wave of industry-specific solutions for financial services, manufacturing, communications, retail, media, and technology.

Net Zero MarketplaceSalesforce introduced the Net Zero Marketplace, a trusted platform that makes carbon credit purchases simple and transparent, allowing organizations to accelerate climate positive impact at scale.

Key benefits:

  • Organizations can purchase carbon credits to help mitigate their direct emissions by investing in projects that avoid, reduce, or remove carbon from the atmosphere. 
  • At launch, Net Zero Marketplace will offer more than 60 projects across the world and buyers will be able to see project descriptions, alignment with the UN Sustainable Development Goals, with official third-party ratings, all with the help of a strong partner network of ecopreneurs.
  • The Net Zero Marketplace will also provide detailed information about projects and other sustainability-related topics to any individual who wants to learn and engage in climate action.

There’s likely to be more coming from Dreamforce so stay tuned for updates.

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