Pre-Cyber Week: Online traffic up 4% & sales down 10% YoY for Canadian Retailers

As we lead up to Cyber Week 2022, Salesforce has released its latest digital commerce data and predictions for the period that you might be interested in.

Key Canadian findings include:

  • Digital traffic was up 4% in Canada YoY as consumers started their hunt for holiday gifts.
  • While consumers started their browsing early, digital commerce revenue was down 10% in Canada YoY.
  • While the digital commerce revenue is down, the average order value of Canadian shoppers is $112 – a 0.3% increase compared to last year 
  • Credit card payment remains the most popular method, but Financing and Apple Pay have shown significant YoY growth by 70% and 76% respectively

As a result, Salesforce predicts that:

  • A sluggish start could mean a bigger than expected Cyber Week
  • Discounts will deliver value to consumers and free up inventory and shelf space for retailers
  • Chatbots and automated service will skyrocket

Further information on the data and predictions is available in their newsroom post alongside Salesforce’s Holiday Hub, which will be updated daily over Cyber Week. 

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