All Of VW’s Brands Have Halted Ads On Twitter…. And They Are Saying Why They Are Doing That In Public

Elon Musk wants to wean Twitter off of advertising by brands. That’s why he’s pushing Twitter Blue so hard. The thing is that until Twitter Blue can generate the revenue stream that advertising generates, he needs advertisers. There’s no way around that. So it doesn’t help that Volkswagen who’s brands include, Audi, Porsche, Skoda, Lamborghini, Bentley, and Ducati have paused their advertising on Twitter. What makes this even more interesting is that they are actually speaking about why they did this:

A spokesperson for Volkswagen said all the brands had followed the advice, while Audi had opted to halt organic activities, such as direct posts, and only respond to questions from clients on the website.

WirtschaftsWoche had previously reported that Audi had halted all activities on the social media platform, citing company sources.

“We are monitoring the situation closely and will decide on the next steps depending on developments,” an Audi spokesperson added in an emailed statement to Reuters.

Audi has not tweeted since Nov. 1 after previously tweeting almost every day. Elon Musk took ownership of Twitter in late October.

Well, that’s not good if you are Elon as VW is a global brand which means that their advertising spend on Twitter must have been big. Thus that’s a lot of income that Twitter is not getting. And you have to wonder if VW going public with this will spur other companies to not only pull their ads, but to say why in public. If that happens, one has to wonder how Elon will react to that. Not well I would imagine. But we will have to see.

Leave a Reply

%d bloggers like this: