CYBER WEEK RESULTS: Online Sales In Canada Down 8% YoY, But Up 2% globally

As Cyber Week 2022 draws to a close, Salesforce released its annual Cyber Week report, which analyses shopping data from over one and a half billion shoppers on the Salesforce Customer 360 platform. Overall, global sales reached $280.8 billion, a 2% increase YoY. However, Canadian shoppers held back as compared to last year.

In Canada, over the course of Cyber Week we saw:

  • Online sales down 8% YoY
  • While the online sales were down as compared to last year, the average order value was up by 0.3% at $106
  • Overall traffic was down 1% YoY. In terms of device traffic, mobile proved to be the most popular for shoppers to visit from, with 70% of Black Friday traffic coming from mobile, 29% from computer and 3% from tablet

Further information on the results is available in the Holiday Hub, which has been updated daily over Cyber Week.

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