Happy New Year Meta… Here’s A $410 Million Fine From The EU

Meta is in trouble again and potentially having to cut a big cheque as a result. This time they got nailed by the EU for the following reasons:

A top European Union privacy regulator ruled that Meta Platforms Inc. can’t use its contracts with Facebook and Instagram users to justify sending them ads based on their online activity, delivering one of the bloc’s biggest blows yet to the digital advertising industry.

Meta, the parent of Instagram and Facebook, said it disagrees with the ruling and plans to appeal it. The ruling was announced Wednesday by Ireland’s Data Protection Commission.

The agency imposed fines of 390 million euros ($414 million) on Meta, saying that the company violated EU privacy laws by saying such ads are necessary to execute contracts with users.

Litigation could take years, but if the decisions are upheld, they could mean that Meta will have to allow users to opt out of ads that are based on how individual users interact with its own apps–something that could hurt one of its core businesses.

So why would Meta appeal this? Well it’s because ads are its business and anything that interferes with that is a 9-1-1 type of emergency. So they really have no choice. But this is the latest EU fine that Meta has been served with. You have to wonder how many more of these that Meta will get hit with before they alter how they do business. If they can actually alter how they do business.

One Response to “Happy New Year Meta… Here’s A $410 Million Fine From The EU”

  1. […] for this sort of thing, big tech more often than not loses. This comes hot on the heels of Meta getting slapped with one hell of a fine today. So you have to wonder when is it Twitter’s […]

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