It’s Data Privacy Week – an issue that is top of mind as federal government is about to discuss.
Bill C-27, proposed to strengthen Canada’s private sector law while ensuring the privacy of Canadians will be protected and that innovative businesses can benefit from clear rules as technology continues to evolve.
In a recent poll, commissioned by TELUS, only 30 per cent of Canadians trust organizations to protect their personal information, and more than half of Canadians feel confident data and technology can be used to positively impact healthcare, education, safety and security. Here’s some other key points from the TELUS Data Trust Survey:
About the survey:
- The purpose of TELUS’ Data Trust Survey was to explore Canadians’ feelings around data privacy and trust to drive conversations in light of rapid digital transformation of our economy and lives.
- Trust, as it pertains to data, is essential to technological and social innovation. With data breaches on the rise, it’s more important than ever for organizations to protect the data entrusted to them and to be transparent about how data is used and protected to maintain and build trust.
Methodology:
- Audience: Responses were nationally representative from 2,016 Canadian adults, 18years of age or older
- Timeframe: August 31, 2022 to September 19, 2022
- Location: Canada
- Language: English, French
- Sample provider: Dynata, Inc.Key Survey Findings
Canadians care about their data privacy.
- 97% of Canadians feel they understand what personal information is.
- More than eight-in-ten claim to understand how their personal information can be usedonline.
- Three-quarters of Canadians take regular steps to protect their personal information.
- More than half are extremely concerned about personal information and online privacy.
Half have experienced a breach, impacting their trust.
- In the last two years, almost half of Canadians experienced some sort of breach.
- Since experiencing a breach, two-thirds of Canadians have become more guarded with their personal information.
- Since experiencing a breach, 30% of Canadians have lost trust with the company associated with the breach.
Canadians believe in the power of technology for good.
- Half of Canadians are extremely excited about technology improvements.
- More than half of Canadians feel confident data and technology can be used topositively impact healthcare, education, safety and security.
- 42% believe that sharing data with trustworthy companies can provide them with usefulproducts and services
Trust matters to Canadians when choosing companies to engage with.
- 79% of Canadians agree that a company’s reputation for how it treats personal information and privacy changes the way they think about the company or brand.
- 62% are more likely to buy products or use services from companies they trust.
- Only 31% trust organizations to protect their personal information.
- Nearly one-quarter of Canadians say they don’t trust telecoms, 14% say they don’t trustvirtual care providers.
Related
This entry was posted on January 26, 2023 at 10:07 pm and is filed under Commentary with tags Telus. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
The TELUS Data Trust Survey Reveals Some Interesting Facts On How Canadians View Data Privacy
It’s Data Privacy Week – an issue that is top of mind as federal government is about to discuss.
Bill C-27, proposed to strengthen Canada’s private sector law while ensuring the privacy of Canadians will be protected and that innovative businesses can benefit from clear rules as technology continues to evolve.
In a recent poll, commissioned by TELUS, only 30 per cent of Canadians trust organizations to protect their personal information, and more than half of Canadians feel confident data and technology can be used to positively impact healthcare, education, safety and security. Here’s some other key points from the TELUS Data Trust Survey:
About the survey:
Methodology:
Canadians care about their data privacy.
Half have experienced a breach, impacting their trust.
Canadians believe in the power of technology for good.
Trust matters to Canadians when choosing companies to engage with.
Share this:
Like this:
Related
This entry was posted on January 26, 2023 at 10:07 pm and is filed under Commentary with tags Telus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.