Google Announces That Their Privacy Sandbox Beta Is Coming To Android

Via a blog post today, Google announced that their Privacy Sandbox Beta is coming to Android. Specifically, Android 13 devices at first and expanding over time. If you’re one of the users selected for the beta, you’ll receive an Android notification letting you know that you’ve been selected.

Here’s what this means for you via the blog post:

The Privacy Sandbox Beta provides new APIs that are designed with privacy at the core, and don’t use identifiers that can track your activity across apps and websites. Apps that choose to participate in the Beta can use these APIs to show you relevant ads and measure their effectiveness.

You’ll be able to control your Beta participation by going to the Privacy Sandbox section of Settings. From this screen you’ll be able to see and manage the interests that apps can use to show you relevant ads. For example, you could see that Android has estimated that you’re interested in topics like Movies or Outdoors, and you can block any topics if they don’t fit your interests. And if you change your mind about participating in the Beta, you can turn it off or back on in Settings.

If you’re an Android user, I’d keep an eye out for that notification as from my perspective, Google appears to be starting to take privacy seriously.

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