Everywhere I turn, people are mad about Netflix’s attempt to crack down on password sharing. I even went out to dinner with my wife last week and got into a discussion about it with a couple who was mad about this due to the fact that their son at university would be affected by this. So clearly this has created a whole lot of noise that Netflix likely didn’t want, and it will likely spur people to cancel their subscriptions. But before I tell you how to cancel your subscription, some background for you.
Under Netflix’s password-sharing rules, it’s fine for multiple people to use and share one account provided they live together. But in certain countries (I’ll post the list of countries in a moment), that’s about to change. In those countries, if you don’t all live together then you’re no longer going to be allowed to do share your Netflix account. Well, not for free anyway. When this rolls out to your region, you’ll be asked to set a “primary location”. Netflix hasn’t given a whole lot of detail about how they will enforce this. That’s likely because they don’t want people to figure out how to circumvent it once it rolls out.
Once this primary location is set, people who don’t live at it will have three options.
- Option 1: Cancel Netflix
- Option 2: Sign up for their own private Netflix account
- Option 3: Pay an additional fee and become an “extra member” to the existing account
The list of countries that are affected by this currently are:
- Canada
- Chile
- Costa Rica
- New Zealand
- Peru
- Portugal
- Spain
And this rolls out to Canada today. While the U.S. isn’s subject to this as I type this, you can bet it’s going to be at some point.
So, if you’re mad about this and you want to cancel your Netflix account as a result, here’s how you do it. Let’s start with the Netflix app:
- Open the Netflix app
- Tap on your profile icon on the top right.
- Tap on ‘Account’
- Tap on ‘Cancel Membership’
You will then be asked to confirm the cancellation, with your current subscription ending on the day of plan renewal. Tap on ‘Finish Cancellation’ to confirm.
And if you’re doing it via a web browser, here’s what you need to do:
- Go to www.netflix.com/browse and log in to your account.
- Hover over your profile icon on the top right of the screen and click on ‘Account.’ Under ‘Membership and Billing’
- Click on ‘Cancel Membership,’ and then ‘Finish Cancellation’ to confirm.
I get why Netflix is doing this. But I really think that this has been handled badly by the company. We are in a day and age where companies are winning marketshare by being “frictionless” and easy to use. Thus it is beyond comprehension that Netflix would do such a stupid thing. I say that because I have an Apple TV+ subscription and I can watch what I want where I want and Apple doesn’t seem to care. I assume other streaming services are the same way, though I am free to be corrected on that front. In any case, Netflix has seriously shot itself in the foot by doing this by destroying a lot of good will with their customer base. And I seriously doubt that they will get that good will, along with those customers back as a result.
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This entry was posted on February 21, 2023 at 9:05 am and is filed under Commentary with tags Netflix. You can follow any responses to this entry through the RSS 2.0 feed.
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Angry At Netflix Regarding Their Password Sharing Crackdown? Here’s How You Cancel Your Subscription
Everywhere I turn, people are mad about Netflix’s attempt to crack down on password sharing. I even went out to dinner with my wife last week and got into a discussion about it with a couple who was mad about this due to the fact that their son at university would be affected by this. So clearly this has created a whole lot of noise that Netflix likely didn’t want, and it will likely spur people to cancel their subscriptions. But before I tell you how to cancel your subscription, some background for you.
Under Netflix’s password-sharing rules, it’s fine for multiple people to use and share one account provided they live together. But in certain countries (I’ll post the list of countries in a moment), that’s about to change. In those countries, if you don’t all live together then you’re no longer going to be allowed to do share your Netflix account. Well, not for free anyway. When this rolls out to your region, you’ll be asked to set a “primary location”. Netflix hasn’t given a whole lot of detail about how they will enforce this. That’s likely because they don’t want people to figure out how to circumvent it once it rolls out.
Once this primary location is set, people who don’t live at it will have three options.
The list of countries that are affected by this currently are:
And this rolls out to Canada today. While the U.S. isn’s subject to this as I type this, you can bet it’s going to be at some point.
So, if you’re mad about this and you want to cancel your Netflix account as a result, here’s how you do it. Let’s start with the Netflix app:
You will then be asked to confirm the cancellation, with your current subscription ending on the day of plan renewal. Tap on ‘Finish Cancellation’ to confirm.
And if you’re doing it via a web browser, here’s what you need to do:
I get why Netflix is doing this. But I really think that this has been handled badly by the company. We are in a day and age where companies are winning marketshare by being “frictionless” and easy to use. Thus it is beyond comprehension that Netflix would do such a stupid thing. I say that because I have an Apple TV+ subscription and I can watch what I want where I want and Apple doesn’t seem to care. I assume other streaming services are the same way, though I am free to be corrected on that front. In any case, Netflix has seriously shot itself in the foot by doing this by destroying a lot of good will with their customer base. And I seriously doubt that they will get that good will, along with those customers back as a result.
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This entry was posted on February 21, 2023 at 9:05 am and is filed under Commentary with tags Netflix. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.