New Salesforce research that reveals while companies agree about the advantages of using data to make decisions, there’s a clear disconnect from how they’re using it in practice.
Salesforce’s Untapped Data Research published today, surveyed nearly 10,000 global business leaders. Here are some key findings below:
- Companies do agree data can help drive decisions: 73% of business leaders agree that data helps reduce uncertainty and make more accurate decisions in business conversations.
- Data is doubling, but data skills are struggling to keep up: 41% of business leaders cite a lack of understanding of data as a barrier to entry.
- Companies are struggling to put data into practice as leaders can’t make sense of it: 8 in 10 (80%) business leaders say data is critical in decision-making at their organization, but 1/3 of business leaders cite the lack of ability to generate insights from data.
Please see here for the Untapped Data Research newsroom post.
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This entry was posted on February 22, 2023 at 11:16 am and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed.
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New Salesforce Study: Data Is Doubling, But Data Skills Are Struggling To Keep Up
New Salesforce research that reveals while companies agree about the advantages of using data to make decisions, there’s a clear disconnect from how they’re using it in practice.
Salesforce’s Untapped Data Research published today, surveyed nearly 10,000 global business leaders. Here are some key findings below:
Please see here for the Untapped Data Research newsroom post.
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This entry was posted on February 22, 2023 at 11:16 am and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.