Salesforce Web3 Announced By Salesforce

Salesforce has announced Salesforce Web3 to help companies create, manage, and deploy non-fungible tokens (NFTs) in a sustainable and trusted way. Salesforce Web3 enables brands to create connected customer experiences across Web2 and Web3, and scale efficiently with a unified platform.

Salesforce survey data finds nearly half (45%) of consumers would be more interested in purchasing an NFT if it came from their favorite brand and NFT Management and Web3 Connect innovations deliver a seamless experience creating NFTs easily and securely.

  • NFT Management helps retailers build brand love with digital collections. With NFT Management, brands are able to:
    • Create NFT Collections with Clicks, Not Code: In just a few clicks, customize and deploy secure, audited smart contracts they fully own and control in perpetuity.
    • Deliver Trusted Experiences: Keep their data secure with configurable privacy controls and proactive fraud detection.
  • Web3 Connect unifies customer data from Web3 across the Customer 360. By using Web3 Connect, companies can:
    • Enrich customer profiles with Web3 data: Unify Web2 and Web3 identities in their CRM with Web3 wallet IDs, NFT transaction history, and wallet risk scores
    • Create personalized, omnichannel experiences: Delight customers with a seamless experience across Web2 and Web3 channels, powered by their Customer 360 platform.
  • Salesforce customers Crown Royal, Mattel and Scotch & Soda agree after successfully creating and securely deploying NFT Collections during the pilot program that supported nearly 275,000 transactions between them.

See the newsroom post HERE for more details on these Web3 product innovations.

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