Hisense To Bring The NBA To More Fans In North America

Hisense, a global leader in Consumer Electronics and Home Appliance industries, and the National Basketball Association (NBA) today announced a collaboration to bring the excitement of the NBA to more fans across North America. 

Hisense will serve as the exclusive partner of “X-Factor Moments,” a weekly content series on the NBA’s social media channels featuring the game changing plays and standout moments throughout the 2023 NBA postseason.  As the Official TV and Home Appliance Partner of the NBA, Hisense will also make NBA League Pass, the league’s premium live game subscription service available on the NBA App, accessible on Hisense TVs in North America beginning with the 2023-24 season.

Year to date through February, Hisense is the no. 2 TV brand in the North American market based on unit share and is the fastest growing TV brand in Canada. With its lineup earning 50+ awards in 2022, Hisense is taking its ULED technology even further with the limited edition release of ULED X – the first television in its lineup to carry the new designation of The Official Television of the NBA.  ULED X revolutionizes LED televisions, bringing viewers a vivid picture and sound quality that puts them right at center court.  This groundbreaking advancement pushes LED TV to its limit and creates the most realistic and immersive entertainment experience to date.

Fans will see milestones of the collaboration come to life around the league’s marquee events, at retailers, on packages and through point-of-sale promotions, trade shows and more, leveraging Hisense’s high-quality, premium products to connect fans with the sport they love most.

For more information, please visit hisense-canada.com

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