The IT Nerd

Hisense Canada is helping keep the spirit of the beautiful game alive by donating FIFA World Cup 2026™-branded merchandise to The Hospital for Sick Children (SickKids) in Toronto.

As an Official Partner of FIFA World Cup 2026™, Hisense is proud to share the excitement, optimism and sense of community that sport can inspire. While the tournament may have concluded, the company believes the power of sport to bring people together extends far beyond the final whistle. The donation made by Hisense, including soccer balls, plush keychains, mugs and water bottles adorned with FIFA World Cup 2026 branding, will be distributed to children and families receiving care at the hospital.

SickKids is one of Canada’s leading pediatric health-care institutions, providing world-class care, research and education to improve the health of children in Canada and around the world.

The donation reflects Hisense Canada’s ongoing commitment to supporting communities and creating meaningful experiences beyond its products and partnerships.

For more information, please visit hisense-canada.com. 

Hisense is introducing the UR8 to Canada, an accessible RGB MiniLED TV series designed to bring next-generation display technology, natural and real colour, immersive entertainment and advanced gaming performance to more consumers worldwide.

As The Origin of RGB MiniLED, Hisense continues to push the industry toward a new pinnacle of display technology through its latest RGB MiniLED TVs. Powered by Chromagic Technology — Hisense’s proprietary optical architecture integrating a self-developed Chromagic RGB Chip, advanced Optical Design and Colour Management System — the UR8 delivers more natural and lifelike colours, covering up to 100% of the BT.2020 colour gamut while maintaining high energy efficiency and reducing harmful blue light.

Earlier this year, the Consumer Technology Association (CTA) officially recognized “RGB LED” TVs as a new category in display innovation, with Hisense playing an important role in driving and advancing the industry standard. This further reinforces RGB MiniLED as a significant industry milestone and a new benchmark for premium TV experiences.

Powered by the Hi-View AI Engine RGB processor, the UR8 delivers richer, more accurate visuals that bring movies, live sports and gaming worlds to life with greater depth and realism. Native 180Hz Game Mode ensures ultra-smooth motion and responsive performance, allowing users to stay fully immersed during high-speed action and fast-paced gameplay. Immersive 2.1.2 multi-channel surround sound tuned by Devialet further elevates the experience with cinematic audio that makes every scene feel more engaging and lifelike.

With the UR8, Hisense continues to accelerate the adoption of RGB MiniLED technology, making next-generation display innovation more accessible to consumers globally. Combining advanced picture performance, intelligent processing and sophisticated design, the UR8 represents another major step forward in the future of premium home entertainment.

For more information, please visit hisense-canada.com.

Hisense is showcasing its latest display, laser and audio innovations at IFA 2026 under the theme “Innovating a Brighter Life,” bringing together vivid picture quality, viewing comfort and immersive sound for a more enjoyable home entertainment experience.

At IFA 2026, Hisense products have also been recognized across multiple categories at the IFA Innovation Awards, with the Hisense Soundbar UX1 named a Winner and the 116UXS MiniLED TV, UR8 TV, REGZA RGB MiniLED TV ZX Series and Laser Projector XR10 named Honourees.

Making its European debut, the Hisense 116UXS showcases the next evolution of RGB MiniLED powered by Chromagic 2.0 Technology. Its four-colour backlight adds a dedicated cyan light source to red, green and blue, reaching 110% of BT.2020. The 116UXS has also received both Pantone Validated RGB MiniLED and Pantone Colour certifications, further validating its colour performance. Combined with peak brightness of 10,000 nits, the Hi-View AI Engine RGB and an Obsidian Panel, the 116UXS delivers enhanced colour accuracy, contrast and depth for a true-to-life viewing experience.

The 116UXS also pairs advanced colour performance with hardware-level eye comfort. Its low-blue-light solution enables comfortable extended viewing without compromising picture quality, earning TÜV Rheinland Low Blue Light (Hardware Solution) certification. Beyond the flagship, the entire 2026 RGB MiniLED lineup — including the UR9S and UR8S — has received TÜV Rheinland Eye Comfort certification, making eye-friendly display a standard across the range rather than a flagship exclusive.

Hisense and TÜV Rheinland marked the certification achievements at IFA 2026 in a joint event attended by Henk Pieters, Senior Vice President of Global Sales, Marketing & Communication, Business Stream Products, TÜV Rheinland Group, and Sonny Ming, General Manager of TV Product Marketing at Hisense Global Commercial Centre.

This focus on viewing comfort also extends across Hisense’s laser products. The laser projector XR10, laser cinema PX4 Pro and laser TV L9Q Pro have received TÜV Rheinland Eye Comfort certification, while the C3 series and other models further expand the lineup for immersive large-screen entertainment.

Beyond display and projection, Hisense is showcasing soundbars, speakers and headphones. The UX1 soundbar combines 11.2.6-channel sound, Dolby Atmos, DTS and Hi-Concerto integration with selected Hisense TVs for a seamless, immersive audiovisual experience. The Hisense HiClips open-ear true wireless earbuds weigh just 5.5g per earbud and feature a flexible design for comfortable all-day wear.

Together, these innovations showcase Hisense’s vision for a more comfortable, vivid and immersive home entertainment ecosystem, making every day experiences brighter and more enjoyable.

Hisense is showcasing its vision of “Companion Living” at IFA 2026 under the theme “Innovating a Brighter Life,” bringing AI into everyday experiences through its V AIOS and AI Companion Suite.

At the centre is V AIOS, the next evolution of VIDAA OS, built around four core AI capabilities: Sense, Think, Communicate and Execute. Together, these capabilities enable V AIOS to sense people, devices, and their surroundings, understand context and intent, communicate naturally across people and devices and coordinate content, devices and services to take action on the user’s behalf. The result is a more intuitive and human-centered foundation for intelligent living.

Building on this AI foundation, the AI Companion Suite brings intelligence into three everyday areas: cooking, laundry and air quality. In the kitchen, intelligence comes together across the space to make cooking feel effortless. By understanding individual food preferences, available ingredients and context, the kitchen can coordinate the refrigerator, oven and other appliances to recommend what to make and guide the cooking process — transforming what’s in the fridge into a dinner made just for you.

In laundry, the same intelligence helps take the guesswork out of garment care, recognizing fabrics and coordinating washing and drying for the way each item should be treated. In the living space, the UR9 serves as a gateway to the connected home, bringing together comfort and energy management to adapt airflow and the home environment around people and conditions.

Together, these innovations demonstrate how AI can move beyond individual smart devices to become a more proactive, personalized and effortless part of everyday life.

Beyond the home, Hisense also announced its partnership with UEFA EURO 2028, marking its fourth consecutive UEFA European Championship partnership, following its collaborations around the 2016, 2020 and 2024 tournaments. From everyday living to global sporting moments, Hisense continues to bring its vision of “Innovating a Brighter Life” to life through technology that brings people closer.

Hisense announced at IFA 2026 that it will continue its partnership with UEFA as an Official Partner of UEFA EURO 2028, marking the fourth consecutive UEFA European Championship supported by Hisense.

Hisense’s football journey began with UEFA EURO 2016 and has grown ever since, extending across successive UEFA EUROs and the FIFA World Cups in 2018, 2022 and 2026. For Hisense, the final whistle is not the end of the journey, but the beginning of the next chapter.

At IFA 2026, visitors can explore a dedicated UEFA EURO 2028 activation zone at the Hisense booth, featuring a football challenge with goals tracked and photos automatically generated for sharing. Together with Hisense’s latest innovations, the activation reflects the brand’s vision of “Innovating a Brighter Life” — using technology to make moments that bring people together more engaging and memorable.

Hisense Canada is celebrating Team Canada’s historic performance at the FIFA World Cup 2026™ by delivering up to $500,000* in cashback rebates to Canadian consumers through its Win With Canada promotion, unlocking the campaign’s maximum reward pool.  

As an Official Partner of the FIFA World Cup 2026™, Hisense launched the promotion to give Canadians a tangible way to share in Team Canada’s success. Cashback rewards on eligible Hisense televisions, Laser TVs and select home appliances increased as Canada advanced through the tournament, culminating in the campaign’s maximum reward level of up to $1,000 cashback per eligible purchase following Team Canada’s historic tournament performance. 

The campaign generated strong participation across the country, with more than 575 rebate submissions received to date, subject to validating in accordance with program terms. Hisense’s 85-inch U88 Series TV emerged as the campaign’s best-selling model, followed by Laser TV products and 98-inch televisions, reflecting growing consumer demand for large-screen, immersive viewing experiences during major sporting events. 

With Canadians increasingly choosing larger screens to watch live sports, the tournament highlighted the important role home entertainment plays in bringing friends and families together. Through Win With Canada, consumers were able to upgrade their viewing experience while sharing in Team Canada’s success. The promotion also reinforces Hisense’s continued investment in Canadian consumers through innovative marketing programs. 

Although the purchase period has ended, eligible customers still have time to submit their receipts and claim their cashback through the campaign website. 

For more information, please visit winwithcanada.ca. 

About Win With Canada 

Win With Canada was a Hisense Canada promotion that rewarded consumers as Team Canada advanced through the FIFA World Cup 2026™. Purchasers of eligible Hisense televisions, Laser TVs and select refrigerators qualified for cashback rebates tied directly to Team Canada’s tournament performance. Following Team Canada’s historic FIFA World Cup 2026™ run, the promotion reached its maximum reward level, unlocking up to $1,000 cashback for eligible customers and a total reward pool of $500,000.* 

Consumers who purchased qualifying products during the promotion period can visit WinWithCanada.ca for complete program details and cashback redemption information. 

*Cashback rewards are subject to the terms and conditions of the Win With Canada promotion. In the event that eligible validated claims exceed the program’s maximum reward pool, rebate amounts may be adjusted on a pro rata basis in accordance with the promotion rules. For full details, visit WinWithCanada.ca. 

Hisense is partnering with FIFA and KultureCity to help deliver a more inclusive matchday experience for fans with sensory sensitivities across all 16 FIFA World Cup 2026^TM host cities.

For millions of football fans, the energy of a FIFA World Cup 2026^TM match comes from the roar of the crowd and the thrill of the stadium. However, for fans with sensory sensitivities, including some individuals with autism and other sensory processing needs, these sights and sounds can become overwhelming, making it difficult to fully enjoy the experience.

To help remove these barriers, Hisense-branded mobile sensory vehicles are stationed outside stadium entrances across all host cities alongside dedicated sensory rooms in stadium commercial exhibition areas throughout the tournament. These calm and welcoming spaces give fans a place to pause, reset and manage sensory stimulation, with premium Hisense displays providing calming ambient visuals that help create a more relaxing environment.

By combining technology, accessibility support and community engagement, Hisense is helping create a FIFA World Cup 2026^TM experience where more fans can feel included and connected. The initiative reflects Hisense’s long-term ESG commitment to using innovation to create more accessible and meaningful experiences for communities worldwide — bringing its vision of “Innovating a Brighter Life” to life through moments that bring people together.

See how Hisense is helping every fan feel part of the game here:

Canada’s success at the FIFA World Cup 2026™ is turning into savings for people wanting to upgrade their television.

With Canada advancing to the Round of 32 for the first time ever, Hisense Canada’s Win With Canada promotion has kicked up to a $600 rebate for people who buy qualifying Hisense products. If Team Canada wins this match and moves on to the Round of 16, Canadians who participated in the promotion are eligible receive up to $1,000 cashback on their purchase — and to match Canada’s success Hisense is extending the promotion to apply to qualifying Hisense products purchased by June 27^th.

The promotion allows Canadians who purchase eligible Hisense televisions, laser TVs and select refrigerators to earn cashback tied directly to Team Canada’s performance at the FIFA World Cup 2026™. What began as a guaranteed $150 rebate has steadily increased as Canada has advanced through key tournament milestones — $200 when Canada scored its first goal, $400 when it won its first match, and now $600 for advancing beyond the group stage.

The Win With Canada promotion is part of Hisense Canada’s broader celebration of FIFA World Cup 2026™, a tournament that has Canada co-hosting matches for the first time and bringing unprecedented excitement to soccer fans across the country.

For more information, please visit winwithcanada.ca. 

About Win With Canada

Win With Canada is a Hisense Canada promotion that rewards consumers when Team Canada succeeds at FIFA World Cup 2026™. Purchasers of eligible Hisense televisions, Laser TVs and select refrigerators can qualify for cashback rebates tied to Team Canada’s tournament performance, with a maximum potential rebate of $1,000. Product must be purchased before June 23^rd to qualify.

Consumers can visit WinWithCanada.ca for complete contest rules, eligibility details and cashback redemption information.

In the heat of the game, on the sport’s largest stage, mere millimetres can be the difference between winning and losing.

Ultimately, it will be the players on the pitch during FIFA World Cup 26™ that decide the outcome of the match. But as the games unfold, it is critical that calls made by the officials are correct — and when the referee jogs over to the sideline to doublecheck the video of a play, precision matters.

Hisense is the Official VAR Review TV provider for FIFA World Cup 2026™, equipping FIFA with all of the screens installed in the VAR room at the International Broadcast Centre during FIFA tournaments and the primary review monitors for referees making offside, handball, goal and foul determinations.

The Hisense sideline apparatus used by referees during the FIFA Club World Cup 2025™ is one of the interactive exhibits on display at Soccer and Technology from the FIFA Museum, an exhibition making its first North American appearance at Science World in Vancouver through FIFA World Cup 2026™ festivities.

A similar set up to this display is being used by referees at all FIFA World Cup 2026™ games.

VAR demands an unusually high standard of display performance. Officials may be asked to judge the precise position of a player’s boot relative to a defensive line, the point of contact between a ball and an arm or the exact moment a pass is played. To support this level of scrutiny, FIFA’s exclusive VAR displays are equipped with Hisense’s pioneering RGB MiniLED technology, offering ultra-high resolution, exceptional colour accuracy and extremely low latency, ensuring that the image on screen faithfully represents the original footage without lag, distortion or motion blur. This real-time responsiveness ensures high brightness and contrast for accurate frame-by-frame analysis.

For VAR officials working under intense time pressure, this translates into clearer definition in fast‑moving plays and greater confidence when making decisions that may change the outcome of a match.

FIFA’s confidence in Hisense’s technology is reflected in its decision to grant exclusive VAR screen branding rights to the company — marking the first time a technology partner has been formally recognized in this aspect of officiating infrastructure.

As football continues to evolve, VAR underscores a broader truth explored in the FIFA Science and Soccer experience: Behind every split‑second decision lies a complex interplay of physics, perception, and technology — where seeing clearly can make all the difference.

Soccer & Technology from the FIFA Museum is now open at Science World and will run until September 7^th. From the pitch to the broadcast booth, the exhibition offers a deep dive into soccer’s evolving ecosystem. Guests can explore five core sections: Broadcasting and Media, Intelligent Data, Refereeing and Fair Play, Staging the Game and the Innovation Lab, exploring how evolving technology shapes the innovation, preparation, action, enjoyment and analysis of soccer games.

For more information, please visit hisense-canada.com. 

As Canada continues its historic run at the FIFA World Cup 26, Hisense Canada is seeing increased interest in premium home entertainment products as Canadians look to recreate the stadium experience at home.

The company has launched a nationwide cashback promotion tied directly to Canada’s performance in the tournament, offering Canadians who purchase select Hisense TVs, Laser TVs and appliances a guaranteed $400 cashback through June 23, with the potential for additional savings should Canada advance further.

Full offer details at available at www.winwithcanada.ca.