Hisense today unveils its visionary 163MX RGBY Micro-LED Display at CES 2026, presenting a glimpse into the future of ultra-large display technology and earning a prestigious CES 2026 Innovation Award for its industry-first four-primary Micro-LED colour architecture. As a new iteration of Micro-LED display, the 163MX demonstrates Hisense’s continued leadership in pushing the boundaries of colour performance and pioneering foundational display innovations.
The 163MX introduces the industry’s first four-primary RGBY (Red, Green, Blue, Yellow) Micro-LED architecture, adding a yellow sub-pixel to the traditional RGB structure to fill the critical spectral gap between 500 – 600nm, a range where conventional Micro-LED displays fall short and often mute a content’s intended look. By restoring this missing range, the 163MX dramatically enhances colour fidelity and delivers a level of colour expression no Micro-LED has achieved before.
To maintain colour fidelity across its massive canvas, the 163MX employs advanced colour management techniques that precisely balance luminance and chromatic uniformity across 33.17 million subpixels. The result is a display capable of achieving up to 100 per cent of the BT.2020 colour space, establishing a new benchmark for spectral range and accuracy in true Micro-LED technology.
A Vision for the Future of Large-Format Displays
Beyond colour performance, the 163MX reflects Hisense’s broader exploration of how ultra-large displays can exist more seamlessly in premium environments. Despite its imposing scale, the display features a refined, minimalist design with an ultra-slim 32mm profile and a precision zero-gap wall mount, allowing it to integrate neatly into architectural spaces while maintaining an immersive, cinematic presence.
The 163MX offers a clear view into the next phase of Micro-LED development, highlighting how the technology can evolve to balance scale, visual impact and refined design.
Leading the Next Era of Color Technology
As a CES 2026 Best of Innovation Award winner, the 163MX represents a defining moment in Hisense’s pursuit of next-generation colour technology. The award recognizes Hisense’s pioneering work in expanding the colour spectrum through RGBY Micro-LED and underscores the company’s broader mission to continuously advance display technology through meaningful, forward-looking innovation.
From pioneering RGB technologies to advancing multi-primary systems and now reshaping the future of Micro-LED, Hisense remains committed to delivering richer, more expressive and more accessible visual experiences. The 163MX is not just an award-winning display, it is a testament to the company’s role as a global leader in the future of colour.
Hisense also introduces its most sophisticated RGB Mini-LED televisions to date. As the first TV manufacturer to bring true RGB Local Dimming technology to the market in 2025, Hisense returns this year with a rapid evolution of that breakthrough. This evolution is led by the flagship 116UXS and expands RGB into a more accessible RGB Mini-LED lineup for the first time via the new UR9 and UR8 Series, providing unprecedented colour precision across a wide range of screen sizes.
In 2025, Hisense reshaped the colour conversation entirely by introducing the first consumer RGB Mini-LED TV. Now, Hisense advances that work on two fronts. At the flagship level, the company is introducing a new multi-primary colour system, RGB Mini-LED evo in the 116UXS, expanding the colour spectrum and deepening wavelength-level precision beyond what RGB alone can achieve. At the same time, Hisense is evolving and scaling its RGB technology, rolling it out across the new RGB Mini-LED lineup with even more screen sizes, from 55 to 100 inches, bringing high-performance RGB to a wider audience.
“Accelerated innovation is a hallmark of Hisense,” says Puneet Jain, Senior Director of Marketing and E-commerce at Hisense Canada. “We’re bringing advanced technologies to market faster, scaling them sooner and making them accessible to more homes. This year’s expansion of RGB technology is another example of how we continue to lead the industry forward. It’s the kind of progress that reinforces why Hisense is one of the most dynamic pioneers in the TV market today.”
116UXS and the Four-Colour RGB Revolution
The 116UXS represents the fullest expression of Hisense’s colour philosophy. Colour has always been central to the way Hisense approaches display innovation, not just as a specification, but as the foundation of how viewers connect emotionally with what’s on screen. This year, that philosophy comes to life through Hisense’s new RGB Mini-LED evo backlight system, a four-primary architecture that adds cyan to the current RGB structure.
Cyan sits in the part of the spectrum where human vision is most sensitive to subtle changes, and its addition allows the 116UXS to render gradients, tones and transitions with a level of nuance that feels more natural and lifelike. Scenes gain depth without oversaturation, shadows reveal smoother detail and bright content maintains clarity, creating a picture that feels richer and more dimensional in everyday viewing, not just in dramatic HDR moments.
Powered by the Hi-View AI Engine RGB, the 116UXS intelligently manages tens of thousands of colour dimming zones to preserve this tonal accuracy across fast motion, bright highlights and dark scenes and delivers up to 110% of BT.2020 colour coverage. A nearly bezel-free design and slim 1.57-inch profile keep attention on the picture, while a Devialet Opéra de Paris 6.2.2 audio system provides cinematic sound that complements the display’s enhanced colour performance.
The result is a flagship TV that advances Hisense’s colour story in a meaningful way, pairing next-generation RGB Mini-LED evo technology with a design and processing engine built to make every scene feel more expressive, more precise and more immersive.
RGB For Every Home: New RGB Mini-LED Series
The new UR9 and UR8 RGB Mini-LED Series carry forward Hisense’s RGB breakthrough by making the technology available to more homes, more screen sizes and more price points. As the second generation of the RGB architecture first introduced in 2025, this expanded lineup brings the benefits of richer primaries, cleaner tonal separation and more consistent colour accuracy to more consumers, now spanning screens from 55 inches up to 100 inches.
Where last year’s debut RGB model proved what was possible, this new lineup shows what’s scalable. UR9 and UR8 deliver a dramatically expanded colour range with richer saturation and more accurate tonal reproduction than standard premium TVs on the market. They’re engineered for real homes, preserving colour integrity in bright rooms and maintaining stable, natural colour during fast-paced sports, films and gaming.
The refined industrial design of the UR9 and UR8 and Devialet-tuned audio systems complete a viewing experience that feels premium yet approachable, a reflection of Hisense’s belief that advanced display technology should be within reach for more consumers, not locked behind flagship tiers. By expanding RGB across these new models, Hisense is moving faster than the rest of the market, scaling a technology competitors are still working to introduce and reaffirming the brand’s commitment to making high-performance colour widely accessible.
Finally Hisense today hosted its CES 2026 media conference under the theme “Innovating a Brighter Life,” showcasing its latest advances in display technology and smart home products — focused on more natural colour, healthier viewing and human-centric experiences.
Guided by the theme, Hisense highlighted how long-term, human-centric innovation has translated into sustained global growth and market leadership. In just a few years, Hisense has become one of the world’s fastest-growing consumer electronics brands, now operating in more than 160 countries and ranking No.1 globally in the 100-inch-and-above TV segment and in Laser TVs, according to Omdia. In 2025, Hisense ranked among the top 10 brands in the Kantar BrandZTM Top 50 Chinese Global Brand Builders for the ninth consecutive year, and was named No.1 in the smart home appliance category, according to the Ipsos China Brand Global Trust Index.
This innovation-driven momentum was further recognized at CES 2025, where Hisense received more than 50 international awards across its display and home appliance portfolio, underscoring its leadership in large-screen displays and smart home innovation.
Building on this global momentum, brand trust and market leadership, Hisense also introduced the Hisense Elite Collection for FIFA World Cup 2026TM, marking its third consecutive FIFA World CupTM sponsorship. More than a product lineup, the collection reflects Hisense’s growing global presence and its role in bringing fans together through shared moments — on the screen and throughout the home — around the world’s most celebrated sporting event.
Headlining the announcement was the debut of RGB Mini-LED evo, marking a real system-level evolution in RGB Mini-LED development. As the Origin of RGB Mini-LED, Hisense continues to advance this display route through a system-level evolution—redefining how light sources, control systems and algorithms work together. Rather than pursuing parameter-driven performance alone, the RGB Mini-LED evo introduces an industry-first Sky Blue-Cyan fourth LED into the backlight. With colour performance reaching up to 110% of BT.2020, and colour control achieving 134 bits, RGB Mini-LED evo enables more authentic colour expression, enhanced viewing comfort and balanced energy efficiency. This real evolution forms the technological foundation of the 116UXS RGB Mini-LED TV, the first flagship product powered by RGB Mini-LED evo.
Beyond hardware, Hisense also highlighted the evolution of its smart display ecosystem. Beginning January 1, 2026, VIDAA will transition to V, with VIDAA OS becoming HomeOS, reflecting an expanded platform approach that integrates content, AI-driven services and connected devices across the home.
Through “Innovating a Brighter Life,” Hisense continues to showcase how technology can be applied in practical, human-centric ways — enhancing visual experiences, improving daily comfort and supporting more connected home lifestyles.
For more information, please visit hisense-canada.com.
Hisense Unveils UR9 Series
Posted in Commentary with tags Hisense on April 23, 2026 by itnerdHisense today announced the global launch of its latest premium television lineup, the UR9 Series.
More than a product launch, UR9 represents a new interpretation of “Natural and Real Colour” — one that is not only more vivid, but also more natural, comfortable and true to life for everyday viewing. At the heart of UR9 is a breakthrough in how colour is created and experienced. By generating colour directly at the light source, UR9 delivers richer tones, more accurate details and a viewing experience that feels closer to how the human eye perceives the real world — reducing visual fatigue while enhancing immersion.
This leap in user-centric experience comes from Hisense’s industry-leading RGB Mini-LED technology. In March 2026, the Consumer Technology Association (CTA) Video Division Board released the official industry definition for RGB LED TVs. As a CTA member, Hisense is a major force in establishing the global industry standard of what real RGB Mini-LED is, and continues to push the boundaries of conventional display technology.
At the forefront of this innovation, the Hisense UR9 Series represents a quantum leap in display engineering. Moving beyond traditional Mini-LED, it introduces a full RGB Mini-LED backlight system, where each LED integrates independent red, green and blue diodes — enabling unprecedented control over colour, brightness and contrast. This architecture achieves up to 100 per cent of BT.2020 colour gamut, delivering colour performance that is not only more expansive, but also more precise and lifelike.
Powering this breakthrough is the all-new Hi-View AI Engine RGB processor. Through real-time coordination of colour and brightness at the zone level, the processor ensures every frame is dynamically optimized — bringing greater depth, clarity and balance to each scene.
Beyond visual excellence, the UR9 is engineered as a complete sensory experience. Its integrated 4.1.2 Multi-Channel Surround Sound system, professionally tuned by Devialet, creates a fully immersive 360-degree soundscape. Featuring up-firing height speakers, dedicated surround channels and a powerful built-in subwoofer, the system delivers cinematic depth, dynamic range and spatial realism without the need for external equipment.
To ensure consistently comfortable viewing across environments, UR9 also delivers up to three-times deeper blacks and higher contrast, allowing for clearer details even in bright daylight. The Obsidian Panel reduces reflections to just 1.5–1.8 per cent by absorbing ambient light. For gaming enthusiasts, a native 180Hz refresh rate on selected models delivers ultra-smooth motion and responsiveness, enhancing next-generation gaming experiences to new heights.
Supporting a comprehensive suite of premium formats — including Dolby Vision IQ, IMAX Enhanced, and Filmmaker Mode — the UR9 is built to meet the evolving demands of both content creators and consumers. Its performance is complemented by a refined Pure Elegance Design, featuring a premium metal stand and a near bezel-less finish that seamlessly integrates into any modern living space.
With the launch of the UR9, Hisense brings its vision of Innovating A Brighter Life into sharper focus. By redefining “Natural and Real Colour” through true RGB Mini-LED, Hisense is not only advancing display technology, but shaping a viewing experience that is more natural, more immersive and more human-centric.
For more information, please visit hisense-canada.com.
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