The IT Nerd

Hisense Canada is celebrating Team Canada’s historic performance at the FIFA World Cup 2026™ by delivering up to $500,000* in cashback rebates to Canadian consumers through its Win With Canada promotion, unlocking the campaign’s maximum reward pool.  

As an Official Partner of the FIFA World Cup 2026™, Hisense launched the promotion to give Canadians a tangible way to share in Team Canada’s success. Cashback rewards on eligible Hisense televisions, Laser TVs and select home appliances increased as Canada advanced through the tournament, culminating in the campaign’s maximum reward level of up to $1,000 cashback per eligible purchase following Team Canada’s historic tournament performance. 

The campaign generated strong participation across the country, with more than 575 rebate submissions received to date, subject to validating in accordance with program terms. Hisense’s 85-inch U88 Series TV emerged as the campaign’s best-selling model, followed by Laser TV products and 98-inch televisions, reflecting growing consumer demand for large-screen, immersive viewing experiences during major sporting events. 

With Canadians increasingly choosing larger screens to watch live sports, the tournament highlighted the important role home entertainment plays in bringing friends and families together. Through Win With Canada, consumers were able to upgrade their viewing experience while sharing in Team Canada’s success. The promotion also reinforces Hisense’s continued investment in Canadian consumers through innovative marketing programs. 

Although the purchase period has ended, eligible customers still have time to submit their receipts and claim their cashback through the campaign website. 

For more information, please visit winwithcanada.ca. 

About Win With Canada 

Win With Canada was a Hisense Canada promotion that rewarded consumers as Team Canada advanced through the FIFA World Cup 2026™. Purchasers of eligible Hisense televisions, Laser TVs and select refrigerators qualified for cashback rebates tied directly to Team Canada’s tournament performance. Following Team Canada’s historic FIFA World Cup 2026™ run, the promotion reached its maximum reward level, unlocking up to $1,000 cashback for eligible customers and a total reward pool of $500,000.* 

Consumers who purchased qualifying products during the promotion period can visit WinWithCanada.ca for complete program details and cashback redemption information. 

*Cashback rewards are subject to the terms and conditions of the Win With Canada promotion. In the event that eligible validated claims exceed the program’s maximum reward pool, rebate amounts may be adjusted on a pro rata basis in accordance with the promotion rules. For full details, visit WinWithCanada.ca. 

Hisense is partnering with FIFA and KultureCity to help deliver a more inclusive matchday experience for fans with sensory sensitivities across all 16 FIFA World Cup 2026^TM host cities.

For millions of football fans, the energy of a FIFA World Cup 2026^TM match comes from the roar of the crowd and the thrill of the stadium. However, for fans with sensory sensitivities, including some individuals with autism and other sensory processing needs, these sights and sounds can become overwhelming, making it difficult to fully enjoy the experience.

To help remove these barriers, Hisense-branded mobile sensory vehicles are stationed outside stadium entrances across all host cities alongside dedicated sensory rooms in stadium commercial exhibition areas throughout the tournament. These calm and welcoming spaces give fans a place to pause, reset and manage sensory stimulation, with premium Hisense displays providing calming ambient visuals that help create a more relaxing environment.

By combining technology, accessibility support and community engagement, Hisense is helping create a FIFA World Cup 2026^TM experience where more fans can feel included and connected. The initiative reflects Hisense’s long-term ESG commitment to using innovation to create more accessible and meaningful experiences for communities worldwide — bringing its vision of “Innovating a Brighter Life” to life through moments that bring people together.

See how Hisense is helping every fan feel part of the game here:

Canada’s success at the FIFA World Cup 2026™ is turning into savings for people wanting to upgrade their television.

With Canada advancing to the Round of 32 for the first time ever, Hisense Canada’s Win With Canada promotion has kicked up to a $600 rebate for people who buy qualifying Hisense products. If Team Canada wins this match and moves on to the Round of 16, Canadians who participated in the promotion are eligible receive up to $1,000 cashback on their purchase — and to match Canada’s success Hisense is extending the promotion to apply to qualifying Hisense products purchased by June 27^th.

The promotion allows Canadians who purchase eligible Hisense televisions, laser TVs and select refrigerators to earn cashback tied directly to Team Canada’s performance at the FIFA World Cup 2026™. What began as a guaranteed $150 rebate has steadily increased as Canada has advanced through key tournament milestones — $200 when Canada scored its first goal, $400 when it won its first match, and now $600 for advancing beyond the group stage.

The Win With Canada promotion is part of Hisense Canada’s broader celebration of FIFA World Cup 2026™, a tournament that has Canada co-hosting matches for the first time and bringing unprecedented excitement to soccer fans across the country.

For more information, please visit winwithcanada.ca. 

About Win With Canada

Win With Canada is a Hisense Canada promotion that rewards consumers when Team Canada succeeds at FIFA World Cup 2026™. Purchasers of eligible Hisense televisions, Laser TVs and select refrigerators can qualify for cashback rebates tied to Team Canada’s tournament performance, with a maximum potential rebate of $1,000. Product must be purchased before June 23^rd to qualify.

Consumers can visit WinWithCanada.ca for complete contest rules, eligibility details and cashback redemption information.

In the heat of the game, on the sport’s largest stage, mere millimetres can be the difference between winning and losing.

Ultimately, it will be the players on the pitch during FIFA World Cup 26™ that decide the outcome of the match. But as the games unfold, it is critical that calls made by the officials are correct — and when the referee jogs over to the sideline to doublecheck the video of a play, precision matters.

Hisense is the Official VAR Review TV provider for FIFA World Cup 2026™, equipping FIFA with all of the screens installed in the VAR room at the International Broadcast Centre during FIFA tournaments and the primary review monitors for referees making offside, handball, goal and foul determinations.

The Hisense sideline apparatus used by referees during the FIFA Club World Cup 2025™ is one of the interactive exhibits on display at Soccer and Technology from the FIFA Museum, an exhibition making its first North American appearance at Science World in Vancouver through FIFA World Cup 2026™ festivities.

A similar set up to this display is being used by referees at all FIFA World Cup 2026™ games.

VAR demands an unusually high standard of display performance. Officials may be asked to judge the precise position of a player’s boot relative to a defensive line, the point of contact between a ball and an arm or the exact moment a pass is played. To support this level of scrutiny, FIFA’s exclusive VAR displays are equipped with Hisense’s pioneering RGB MiniLED technology, offering ultra-high resolution, exceptional colour accuracy and extremely low latency, ensuring that the image on screen faithfully represents the original footage without lag, distortion or motion blur. This real-time responsiveness ensures high brightness and contrast for accurate frame-by-frame analysis.

For VAR officials working under intense time pressure, this translates into clearer definition in fast‑moving plays and greater confidence when making decisions that may change the outcome of a match.

FIFA’s confidence in Hisense’s technology is reflected in its decision to grant exclusive VAR screen branding rights to the company — marking the first time a technology partner has been formally recognized in this aspect of officiating infrastructure.

As football continues to evolve, VAR underscores a broader truth explored in the FIFA Science and Soccer experience: Behind every split‑second decision lies a complex interplay of physics, perception, and technology — where seeing clearly can make all the difference.

Soccer & Technology from the FIFA Museum is now open at Science World and will run until September 7^th. From the pitch to the broadcast booth, the exhibition offers a deep dive into soccer’s evolving ecosystem. Guests can explore five core sections: Broadcasting and Media, Intelligent Data, Refereeing and Fair Play, Staging the Game and the Innovation Lab, exploring how evolving technology shapes the innovation, preparation, action, enjoyment and analysis of soccer games.

For more information, please visit hisense-canada.com. 

As Canada continues its historic run at the FIFA World Cup 26, Hisense Canada is seeing increased interest in premium home entertainment products as Canadians look to recreate the stadium experience at home.

The company has launched a nationwide cashback promotion tied directly to Canada’s performance in the tournament, offering Canadians who purchase select Hisense TVs, Laser TVs and appliances a guaranteed $400 cashback through June 23, with the potential for additional savings should Canada advance further.

Full offer details at available at www.winwithcanada.ca.

Hisense is strengthening its role at FIFA World Cup 2026 as the tournament’s Official Video Assistant Referee (VAR) Review TV Provider. 

With FIFA’s VAR operations now fully operational at the International Broadcast Centre (IBC) in Dallas, Hisense RGB MiniLED TVs are supporting match officials with high-performance display technology designed for accurate and reliable decision-making.

The milestone highlights FIFA’s confidence in Hisense’s display innovation. Deployed within the VAR operations center, Hisense RGB MiniLED TVs deliver exceptional native colour performance and picture precision, helping officials review key match incidents with greater clarity and confidence throughout the tournament.

The importance of display technology in modern football officiating was recently highlighted when FIFA President Gianni Infantino visited the VAR center at the IBC and experienced the review process using a Hisense RGB MiniLED TV.

Powered by independently controlled red, green and blue light sources, Hisense RGB MiniLED technology delivers exceptional native colour performance, enhanced contrast and outstanding image accuracy. These capabilities make it particularly suited for officiating environments, where visual precision can play a critical role in reviewing decisive moments on the pitch.

Commenting on the partnership, Nick Brown, FIFA Director Commercial Partnerships, said: “This is a step forward towards delivering exceptional picture quality and accuracy. It is a testament to how technology can actively support and enhance aspects of the game during the tournament.”

Beyond the VAR operations center, Hisense RGB MiniLED technology also reflects a broader evolution in how football is experienced and delivered worldwide. From officiating to global broadcast production and fan viewing at home, advanced display innovation is helping ensure that every moment of the FIFA World Cup 2026^TM is seen with greater clarity, accuracy and emotional impact.

For more information, please visit hisense-canada.com.

Hisense is celebrating Father’s Day by recognizing the everyday moments fathers create for their families — from cheering together during a big match to sharing meals and caring for loved ones at home.

For families who enjoy gathering around sports, movies and entertainment, Hisense’s latest UR9 RGB MiniLED TV brings the brand’s breakthrough display innovation to more households. Powered by RGB MiniLED technology, they deliver exceptional colour performance, brightness and realism, helping transform everyday viewing into shared family experiences.

For fathers looking to create a true cinematic atmosphere at home, the XR10 flagship Laser projector delivers immersive large-screen entertainment powered by TriChroma laser technology. With stunning picture quality and a screen experience that can reach up to 300 inches, it brings families together for unforgettable movie nights and special moments.

In the kitchen, Hisense PureView Series refrigerator BCD-600W, recently honoured with the 2026 Red Dot Design Award, combines thoughtful design with intelligent innovation. Features including the Intelligent Hub, PureView Door, Advanced UV Water Treatment Technology and Voice Control help families stay organized, connected and confident about food freshness every day.

Creating a comfortable home environment is another way fathers care for the people they love. Designed to deliver cleaner, healthier and more personalized comfort, the Hisense Air Master Air Conditioner combines intelligent climate control with advanced air care technologies. By helping maintain an ideal indoor environment throughout the year, it enables families to relax, recharge and enjoy quality time together in greater comfort.

This Father’s Day, Hisense celebrates fathers everywhere who make everyday life brighter. Through technology designed around real family needs, Hisense remains committed to creating products that bring comfort, connection and meaningful experiences to homes around the world.

For more information, please visit hisense-canada.com.

Hisense is celebrating the kickoff of the FIFA World Cup 2026^TM as an Official Sponsor of the tournament, bringing fans closer to the excitement of football through technology and immersive experiences.

As The Origin of RGB MiniLED, Hisense continues to advance display innovation through its latest RGB MiniLED technology, powered by Chromagic, delivering more natural and real colour experiences for sports fans worldwide. To celebrate the opening of the tournament, Hisense is launching an interactive fan festival at Fort York in Toronto over 22 days between June 11^th and July 19^th.

The pop-up experience FIFA Fan Festival is a high-energy exhibit that invites guests to move through multiple stations and participate in gameplay that blends sport, entertainment and innovation. Designed to bring fans closer to the game in a tangible way, it uses interactive technology and immersive experiences to create moments that allow fans to actively participate in the excitement of the FIFA World Cup.

Building on its RGB MiniLED innovation, Hisense also unveiled a new global campaign centered around its brand mission, “Innovating a Brighter Life.” Leveraging the world’s biggest sporting stage, the campaign spotlights a new generation of flagship products designed to elevate how fans watch, live and connect — including the Hisense RGB MiniLED TVs, L9Q Laser TV, premium French Door refrigerators and portable air conditioners.

The film highlights how technology enhances emotional connections during football’s biggest moments — reflecting the idea that while the action happens on the pitch, the real game begins in the living room, where families and friends come together to share every unforgettable moment.

As football unites audiences across the world once again, Hisense continues to create technology that brings people closer together through sport, entertainment and shared experiences — staying true to its mission of “Innovating a Brighter Life.”

For more information, please visit hisense-canada.com.

Fans of the Beautiful Game can get immersed in the action of the FIFA World Cup 26™ at the interactive FIFA Fan Festival, presented by Hisense.

The technology-driven experience offers soccer fans a hands-on way to engage with the World Cup through various games, interactive content and premium product showcases. Running over 22 days between June 10^th and July 19^th at Fort York, the FIFA Fan Festival is a high-energy exhibit that invites guests to move through multiple stations and participate in gameplay that blends sport, entertainment and innovation.

The FIFA Fan Festival will include several Hisense zones where fans can get hands-on with the game:

• The Champion Frame — Built around Hisense’s massive 116UX RGB MiniLED television, fans stand in front of the 116-inch screen and AI-powered motions capture lets them recreate iconic FIFA World Cup moments in real time, generating their own player card and digital content based on their performance.
• Football Darts — FIFA’s iconic ball becomes a dart in this fun game. Participants kick a ball toward an oversized dart board to score points and earn prizes. Highest points with a single kick have a chance to win a “match ticket.”
• Whack-a-Mole Football Edition — When the soccer ball randomly flashes, guests try to react quickly and tap the button; successfully capturing the lit moment to score points. Within the limited time, the one who hits the most footballs wins.
• Table Football — A barroom classic table football game allowing two to four players to square off against each other.

The FIFA Fan Festival is designed as a continuous loop, allowing fans to move smoothly from station to station. The FIFA Fan Festival forms part of Hisense Canada’s broader commitment to enhancing how fans experience the world’s game, both in-person and through its portfolio of premium display technologies.

Admission is free, but fans must register in advance through Ticketmaster – please click HERE.

Hisense Canada is giving Canadians even more reason to cheer this summer with its “Win With Canada” promotion, running now through June 23. Consumers who purchase an eligible product can receive a guaranteed $150 rebate, with cashback increasing based on Team Canada’s performance at the FIFA World Cup 2026™ — $200 back if Canada scores a goal, $400 if Canada wins a game, $600 if Canada advances past the group stage and $1,000 if Canada pulls off a win in the knockout round. Learn more at winwithcanada.ca.

For more information, please visit hisense-canada.com. 

Hisense today announced a groundbreaking partnership with FIFA and KultureCity to support the first-ever Sensory Inclusive tournament at the FIFA World Cup 2026™.

Through this initiative, all 16 host stadiums across the United States, Canada and Mexico will feature dedicated sensory rooms equipped with Hisense display technology. Designed for fans who experience sensory overload — including individuals with autism, PTSD, dementia, anxiety and other conditions — these spaces will provide calming, supportive environments within the high-energy setting of match day.

Expanding Access to the Beautiful Game

Research indicates that an estimated five per cent to 16.5 per cent of people experience sensory processing challenges. For these fans, the intensity of live sporting events — the high energy of the crowd, sudden cheers and ongoing movement — can make attending feel overwhelming or inaccessible. This initiative looks to change that, ensuring that more fans can experience the beautiful game in person.

Sensory-Inclusive Infrastructure Across All 16 Stadiums

The initiative centers on two key components:

• Sensory Rooms at Every Stadium: Each of the 16 venues will include a dedicated quiet space where fans can step away from match intensity to regulate their sensory experience. These rooms will feature dimmed lighting, reduced noise, comfortable seating, tactile resources and Hisense displays presenting calming visual content. Hisense’s advanced screen technology delivers clear, balanced visuals designed to support relaxation and sensory regulation.

Stadiums will feature sensory rooms within the venue or in the Stadium Fan Experience area as part of the expanded stadium footprint. In eight stadiums, both options will be available to fans, and fans will have access to a space in every stadium during every minute of the game itself. These rooms extend access to calming spaces throughout the venue, recognizing that sensory needs can arise at any moment during the event experience.

• Ticket Access: In partnership with KultureCity, Hisense will provide complimentary match tickets in each Host City to families with sensory needs who may otherwise be unable to attend.

Creating a More Inclusive Tournament

In addition, the sensory rooms complement FIFA’s broader accessibility efforts, including sensory bags and trained venue staff to support fans with diverse needs.

The FIFA World Cup 2026™ will feature 104 matches across 16 cities over 39 days. For the first time in tournament history, every host stadium will include dedicated sensory-inclusive and accessible spaces — marking an important evolution in how global sporting events serve diverse audiences.

For more information about ticket applications through KultureCity, visit Hisense × KultureCity at FIFA World Cup 2026™ – KultureCity .