Elon Musk has a lot of problems right now. And here’s one more that he has to deal with. The Harris Poll has put out their Reputation Quotient, and boy did Tesla take a serious hit. Tesla’s score fell 6.4% to 74.3 out of a possible 100. The only company that I could find that took a bigger hit was BP. As in the company that was responsible for the Deepwater Horizon disaster. But here’s the thing. Tesla was ranked so highly in the previous year’s Reputation Quotient. Meaning that it’s reputation fell more than BP.
So, why would Tesla take such a hit? I’ve got a few theories:
- Elon’s management of Twitter is casting a negative light on Tesla
- Elon’s embracement of the alt-right is casting a negative light on Tesla
- Elon’s lack of focus on Tesla is hurting Tesla
- All of the above
The fact is that from my perspective, it’s Elon’s fault that Tesla’s brand reputation has tanked the way it has. Now while I have always said that Tesla would have the high ground in terms of EVs until traditional carmakers got serious about EVs, I never thought that Elon would simply hand the market over to his competition. Because that’s what he’s doing by behaving the way he is at the moment. Including saying that he didn’t care if his companies lost business because of what he chooses to say.
Well, perhaps he should care as this is sure to influence EV buyers away from Tesla and towards other brands who don’t have an unstable personality as its CEO.
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This entry was posted on May 24, 2023 at 1:03 pm and is filed under Commentary with tags Tesla. You can follow any responses to this entry through the RSS 2.0 feed.
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Tesla’s Brand Reputation Takes A Dive Thanks To Elon Musk
Elon Musk has a lot of problems right now. And here’s one more that he has to deal with. The Harris Poll has put out their Reputation Quotient, and boy did Tesla take a serious hit. Tesla’s score fell 6.4% to 74.3 out of a possible 100. The only company that I could find that took a bigger hit was BP. As in the company that was responsible for the Deepwater Horizon disaster. But here’s the thing. Tesla was ranked so highly in the previous year’s Reputation Quotient. Meaning that it’s reputation fell more than BP.
So, why would Tesla take such a hit? I’ve got a few theories:
The fact is that from my perspective, it’s Elon’s fault that Tesla’s brand reputation has tanked the way it has. Now while I have always said that Tesla would have the high ground in terms of EVs until traditional carmakers got serious about EVs, I never thought that Elon would simply hand the market over to his competition. Because that’s what he’s doing by behaving the way he is at the moment. Including saying that he didn’t care if his companies lost business because of what he chooses to say.
Well, perhaps he should care as this is sure to influence EV buyers away from Tesla and towards other brands who don’t have an unstable personality as its CEO.
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This entry was posted on May 24, 2023 at 1:03 pm and is filed under Commentary with tags Tesla. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.