According to new Salesforce research released this week at Connections 2023, 51% of marketers are already tapping into the power of generative AI, and an additional 22% are actively planning to adopt this technology in the very near future. By embracing generative AI, companies are accelerating their productivity and achieving remarkable efficiencies, all while delivering exceptional value to their customers.
Key highlights from the global research:
- 60% of marketers say generative AI will transform their role, while
- 71% believe it will enable them to focus on more strategic work.
- However, “accuracy and quality” is the number one concern for those surveyed, and 63% say trusted customer data is critical in successfully using generative AI.
This underpins the business value of Salesforce’s latest AI and automation innovation updates for the marketing and commerce industry announced during Connections:
- Marketing GPT & Commerce GPT: Salesforce’s new Einstein-powered generative AI offerings that combine trusted, real-time data and generative AI to transform how companies connect with their customers.
- WhatsApp for Service: Powered by AI and data, organizations are empowered to efficiently connect with customers through personalized and proactive experiences across marketing, commerce, and service touch points.
- Google Cloud Expanded Partnership: Includes new integrations between Data Cloud, Google Vertex AI, and Google BigQuery that provide secure, real-time data sharing with improved AI capabilities, and enhancements to Salesforce’s integration with Google Ads and Google Analytics 4.
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This entry was posted on June 8, 2023 at 11:26 am and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed.
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New Research Reveals Marketers’ Adoption of Generative AI & Salesforce’s Latest Innovations from Connections 2023
According to new Salesforce research released this week at Connections 2023, 51% of marketers are already tapping into the power of generative AI, and an additional 22% are actively planning to adopt this technology in the very near future. By embracing generative AI, companies are accelerating their productivity and achieving remarkable efficiencies, all while delivering exceptional value to their customers.
Key highlights from the global research:
This underpins the business value of Salesforce’s latest AI and automation innovation updates for the marketing and commerce industry announced during Connections:
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This entry was posted on June 8, 2023 at 11:26 am and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.