Salesforce Research: 78% of Canadian Analytics and IT Leaders Say They Struggle to Drive Business Priorities with Data

Salesforce today released its State of Data and Analytics report with key trends from over 10,000 analytics, IT, and business leaders across 18 countries, including 600 from Canada. 

The report highlights trends impacting data leaders including strategies used to navigate rapid advancements in artificial intelligence (AI), challenges organizations face in realizing the full potential of their data, and tactics analytics and IT leaders employ to manage increasingly extensive and complex data.

Key insights of this year’s State of Data and Analytics report include:     

  • AI advancements intensify demand for trusted, secure data. Advances in AI are fast-moving, and companies are eager to profit from new iterations like generative AI. 84% of Canadian  business leaders are worried about missing out on its benefits. This puts pressure on data management teams to power algorithms with high-quality data. 89% of Canadian analytics and IT leaders say advances in AI make data management a high priority. 
  • Security threats and lack of trust hinder data potential. The path to unlocking data’s potential is winding. Only 49% of Canadian business leaders are completely confident in their data accuracy. Both Canadian business leaders and IT and analytics leaders cite security threats as their number one data challenge. 
  • Leaders leverage data culture and data governance to reach goals. To maximize data value and trust, analytics and IT leaders lean on data governance. Eighty-six per cent (86%) of Canadian analytics and IT leaders use data governance to ensure and certify baseline data quality. Seventy-nine per cent (79%) of Canadian analytics and IT leaders are investing more in data training in the next year to strengthen internal data culture. 


Data in this report are from two double-anonymous surveys conducted from June 16 through July 31, 2023. The first survey generated 5,540 responses from analytics and IT decision makers from 18 different countries across North America, Latin America, Asia-Pacific, and Europe. The second survey generated 5,540 responses from line-of-business leaders from the same countries. More details can be found in the report. Cultural bias impacts country-level survey results.

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