Google Canada reveals winners for inaugural Google Search Honours Awards

Today, Google Canada is announcing the winning Canadian advertisers and agencies selected for the inaugural Google Search Honours Awards, celebrating those who are using AI-powered advertising to propel their business forward. 

There are plenty of awards that recognize flashy brand campaigns, but Search marketing doesn’t get the same recognition despite its impact on driving business results. The Google Search Honours Awards were created to celebrate brands and marketers using Google’s AI-powered ads to reach new audiences, maximize their spends and push the boundaries of what their campaigns can achieve.

On September 14, Google announced the shortlist, and six winners were announced at the awards celebration on Thursday November 2.

Reach Expansion The Reach Expansion category recognizes work that leverages AI-powered Search tools to efficiently connect with a wider audience.Rising StarWinner: Simplii Financial Shortlist: BMO | KINESSO; Desjardins | Glassroom; Hyundai | INNOCEAN
Best in ClassWinner: Canadian Tire Shortlist: Hudson’s Bay; lululemon athletica; RBC Insurance | WebAgency
Value Impact The Value Impact category celebrates AI-powered work that uses smart bidding strategies to get the most out of Search advertising investments.Rising StarWinner: Shopify Shortlist: Destination BC | Noise Digital; Scotiabank; WestJet Airlines Ltd. | Touché! 
Best in ClassWinner: Toyota Saatchi & Saatchi Shortlist: Air Canada; Jewlr; QuickBooks Online
AI Innovation The final category is AI Innovation, which shines a light on those who are pushing the boundaries and breaking new ground with AI-powered Search campaigns. Agency of the YearWinner: Mindshare Shortlist: PHD; Saatchi & Saatchi/Synergize; Starcom
Marketer of the YearWinner: QuickBooks Online Shortlist: Canadian Tire; lululemon athletica; TD Bank

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