There’s So Much Twitter News Today That I Created A Roundup For Your Reading Pleasure

It’s one of those days where news about Twitter is everywhere. Thus here’s the highlights for you to peruse.

The latest hit to Twitter’s bottom line comes from the UK Government. According to The Telegraph, they’ve completely pulled ads from Twitter. While they claim that this was a move that was planned in advance and has nothing to do with Elon Musk being antisemitic, that’s going to hurt Twitter seeing that the UK Government is still spending a lot of money on other forms of social media. And for the record, I do not believe that this has nothing to do with Elon Musk being antisemitic. I think that’s the excuse that they are using to avoid blow back from Elon.

Meanwhile, an author has said that Elon has banned meetings of more than two Twitter employees as he feared that someone in those meetings would sabotage him or the company. Talk about paranoia:

Elon Musk grew so paranoid when he was CEO of X, formerly Twitter, that he banned meetings of more than two employees, the author of “Breaking Twitter” told Business Insider.

“There’s a lot of examples of Elon spiraling out of control,” Ben Mezrich said in an interview. “He got so paranoid at one point that he disallowed any meetings of more than two people at Twitter because he was afraid of a mutiny.”

Mezrich said the Tesla CEO was afraid employees would sabotage the site and that there was a plot to bring him down.

This says a lot about Elon’s state of mind. And his state of mind at the moment doesn’t appear to be in a good place. Which means that we might expect him to do more and more irrational and extreme things as the pressure mounts on him.

Embattled Twitter CEO Linda Yaccarino appears to be rolling the dice on her son to help to turn the fortunes of Twitter around:

Linda Yaccarino, the CEO of X, formerly Twitter, has turned the service’s Hail Mary bet on an imagined $100 million political advertising business over to someone she trusts: her son Matt Madrazo.


In recent weeks, Madrazo, who previously headed ad sales at the non-political, creator-focused media firm Studio71, has been privately introducing himself to influential figures in the political ad world in Washington, D.C. He’s part of what’s essentially a two-man operation to restart X’s political advertising business with the goal of capitalizing on the massive amounts of money that campaigns are about to spend during the 2024 elections.

According to three people with knowledge of the situation, Madrazo has been tasked with outreach to Republican digital advertising firms and spenders. Jonathan Phelps, a Pandora and Univision veteran who also joined X in recent months, is handling the platform’s (far less promising) outreach to Democrats. Working occasionally out of Tesla’s D.C. offices, the duo are hoping to resuscitate a line of cash at a moment when the company is desperate for new revenue.

This really has the feel of being a Hail Mary to be honest. But I am free to surprised as I can see scenarios where the Republican Party spends money on Twitter because the platform is full of right wing types that would be receptive to their message. Whether that’s enough to fill Twitter’s bank account with cash to allow it to survive, I’m not sure. But like I said, I am free to be surprised.

Finally, if you need a quick refresher in terms of how we got to this point, this will help you. It really does a good job of spelling out what happened to lead us to where we are today without consuming a ton of your time.

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