Beware Of The Application Generation Says New Cisco AppDynamics Report

A new report from Cisco AppDynamics shows that, while the use of digital services and applications reached new heights during the pandemic, today, consumer demand for applications continues to increase. However, there has been a shift in consumer expectations, with users looking for ever more intuitive and personalized digital experiences. 

  • New Expectations59 per cent of Canadians claim their expectations for digital experiences are far higher now than they were two years ago – citing slow screen loading, applications crashing and poor connectivity among the most frustrating problems. 
  • Application Clutter70 per cent of users are keen to get rid of applications they don’t use enough or value anymore. 
  • No Second Chances54 per cent of consumers feel disrespected by brands whose applications don’t meet their expectations and 63 per cent say to be less forgiving of brands when problems occur.  
  • Digital Disruption (literally): An alarming 83 per cent report they have experienced performance issues when using applications over the past 12 months.   

The report also unveiled a new cohort of application user – “The Application Generation.” This group, aged 18-34, use 41 different applications and digital services each month (compared to 30 for those aged 35 and above) and are far more discerning about the quality of applications – 70 per cent claim to be more mindful about the applications they install on their devices. 

You can read the full report here.

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