News filtered out last night that Elon Musk is going to make a trip to Israel. Here’s the details as we know them:
Mr Musk will meet Israeli Prime Minister Benjamin Netanyahu and President Isaac Herzog, and travel to the settlements that were attacked during last month’s Hamas invasion, according to local reports.
Sound like he’s on a bit of an apology tour to try and show that he’s not an antisemitic jerk. Despite the fact that he’s endorsed antisemitic conspiracy theories. Why has he decided to do this? I am going to guess that it has something to do with this:
X, the social media company formerly known as Twitter, could lose as much as $75 million in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns after its owner, Elon Musk, endorsed an antisemitic conspiracy theory this month.
Internal documents viewed by The New York Times this week show that the company is in a more difficult position than previously known and that concerns about Mr. Musk and the platform have spread far beyond companies including IBM, Apple and Disney, which paused their advertising campaigns on X last week. The documents list more than 200 ad units of companies from the likes of Airbnb, Amazon, Coca-Cola and Microsoft, many of which have halted or are considering pausing their ads on the social network.
The documents come from X’s sales team and are meant to track the impact of all the advertising lapses this month, including those by companies that have already paused and others that may be at risk of doing so. They list how much ad revenue X employees fear the company could lose through the end of the year if advertisers do not return.
On Friday, X said in a statement that $11 million in revenue was at risk and that the exact figure fluctuated as some advertisers returned to the platform and others increased spending. The company said the numbers viewed by The Times were either outdated or represented an internal exercise to evaluate total risk.
The advertising freezes come during the final three months of the year, which is traditionally the social media company’s strongest quarter as brands run holiday promotions for events such as Black Friday and Cyber Monday. In the last three months of 2021 — the last year the company reported fourth-quarter earnings before Mr. Musk took over — the company recorded $1.57 billion in revenue, of which nearly 90 percent came from advertising.
In other words, he’s hurting for cash and needs to make this go away as quickly as possible if he can. The fact is that nobody should be fooled by this apology tour. Elon isn’t going to change who he is. And we’ll be talking about some other Elon related controversy soon enough.
The best things that we can all do is to first, ignore Elon when he makes this trip. Second, we should ignore Twitter as it’s a dying platform which is a cesspool of hate and misinformation.
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This entry was posted on November 25, 2023 at 9:32 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed.
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Elon Musk Is Going To Israel To Convince You That He Isn’t Antisemitic
News filtered out last night that Elon Musk is going to make a trip to Israel. Here’s the details as we know them:
Mr Musk will meet Israeli Prime Minister Benjamin Netanyahu and President Isaac Herzog, and travel to the settlements that were attacked during last month’s Hamas invasion, according to local reports.
Sound like he’s on a bit of an apology tour to try and show that he’s not an antisemitic jerk. Despite the fact that he’s endorsed antisemitic conspiracy theories. Why has he decided to do this? I am going to guess that it has something to do with this:
X, the social media company formerly known as Twitter, could lose as much as $75 million in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns after its owner, Elon Musk, endorsed an antisemitic conspiracy theory this month.
Internal documents viewed by The New York Times this week show that the company is in a more difficult position than previously known and that concerns about Mr. Musk and the platform have spread far beyond companies including IBM, Apple and Disney, which paused their advertising campaigns on X last week. The documents list more than 200 ad units of companies from the likes of Airbnb, Amazon, Coca-Cola and Microsoft, many of which have halted or are considering pausing their ads on the social network.
The documents come from X’s sales team and are meant to track the impact of all the advertising lapses this month, including those by companies that have already paused and others that may be at risk of doing so. They list how much ad revenue X employees fear the company could lose through the end of the year if advertisers do not return.
On Friday, X said in a statement that $11 million in revenue was at risk and that the exact figure fluctuated as some advertisers returned to the platform and others increased spending. The company said the numbers viewed by The Times were either outdated or represented an internal exercise to evaluate total risk.
The advertising freezes come during the final three months of the year, which is traditionally the social media company’s strongest quarter as brands run holiday promotions for events such as Black Friday and Cyber Monday. In the last three months of 2021 — the last year the company reported fourth-quarter earnings before Mr. Musk took over — the company recorded $1.57 billion in revenue, of which nearly 90 percent came from advertising.
In other words, he’s hurting for cash and needs to make this go away as quickly as possible if he can. The fact is that nobody should be fooled by this apology tour. Elon isn’t going to change who he is. And we’ll be talking about some other Elon related controversy soon enough.
The best things that we can all do is to first, ignore Elon when he makes this trip. Second, we should ignore Twitter as it’s a dying platform which is a cesspool of hate and misinformation.
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This entry was posted on November 25, 2023 at 9:32 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.