Here’s some Canadian Black Friday shopping results that came in just moments ago based on Salesforce’s global shopping data from more than 1.5 billion consumers, as well as a link to their holiday insights hub.
Canadian Black Friday Findings (as of 2 p.m. ET):
- Online sales are up 7% YoY globally but down 1% YoY in Canada.
- In an interesting contrast, the US saw sales jump 16% driven primarily by order volume, rather than inflation, signaling increased consumer demand south of the border.
- Average order value declined YoY to $101.5 (down from $104.4 in 2022) and SKU count declined by 5% YoY as well.
- Black Friday discounts remained flat YoY at 25%.
Full Black Friday results will be shared this coming Monday morning, along with Cyber Monday predictions.
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This entry was posted on November 24, 2023 at 6:02 pm and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed.
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Canadian Black Friday Data | Quick snapshot
Here’s some Canadian Black Friday shopping results that came in just moments ago based on Salesforce’s global shopping data from more than 1.5 billion consumers, as well as a link to their holiday insights hub.
Canadian Black Friday Findings (as of 2 p.m. ET):
Full Black Friday results will be shared this coming Monday morning, along with Cyber Monday predictions.
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This entry was posted on November 24, 2023 at 6:02 pm and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.