Elon Musk’s Lawsuit Against Media Matters Has Resulted In Him Being Introduced To The Streisand Effect

First some background. Here’s a definition of the Streisand effect:

The Streisand effect is an unintended consequence of attempts to hide, remove, or censor information, where the effort instead backfires by increasing awareness of that information. It is named after American singer and actress Barbra Streisand, whose attempt to suppress the California Coastal Records Project‘s photograph of her cliff-top residence in Malibu, California, taken to document California coastal erosion, inadvertently drew far greater attention to the heretofore obscure photograph in 2003.

Now here’s how it applies to Elon Musk. His lawsuit against Media Matters for exposing antisemitic posts on Twitter being served up beside ads from big name advertisers, who then pulled their ads from Twitter, is has basically resulted in the Streisand effect coming into play according to TechDirt:

in making a big deal out of this and filing one of the worst SLAPP suits I’ve ever seen, all while claiming that Media Matters “manipulated” things (even as the lawsuit admits that it did no such thing), it is only begging more people to go looking for ads appearing next to terrible content.

And they’re finding them. Easily.

As the DailyDot pointed out, a bunch of users started looking around and found that ads were being served next to the tag #HeilHitler and “killjews” among other neo-Nazi content and accounts.

SLAPP stands for Strategic lawsuit against public participation by the way. But I digress. The point is that he’s adding to the reasons that Media Matters is going to win this lawsuit. The fact is that what they said is true and evidence of antisemitism and Nazi posts are easily found if you go looking for them. And you apparently don’t have to try all that hard to find them. The only lawsuit that’s going to be even easier to win than this one is the dBrand vs. Casetify lawsuit. The fact is that Elon is going to get pwned in court as well as the court of public opinion at the rate he’s going. Thus if he were smart, he’d make this go away and do something more than go on the apology tour that he’s planning to go on. But as has been proven recently, he’s not smart. Which is why this will be one more thing that hurts him.

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