Salesforce’s annual Cyber Week Recap Report going live later this evening which analyzes shopping data from over one and a half billion shoppers globally.
Canadians played a game of ‘discount chicken’, patiently waiting for the best deals of the week – retailers experienced the biggest surge Saturday and Sunday as sales jumped 11% YoY. While Cyber Monday sales grew 4% YoY, as of 4 pm ET sales were still only showing 1% growth indicating last minute shopping into the evening hours.
Global online Cyber Week sales totalled US$298 billion, up 6% YoY from ($281 billion in 2022). Growth was driven primarily by order volume, rather than inflation, signaling increased consumer demand for the first time in over five quarters.
Canadian Cyber Week Data (by day):
- Friday: +2% YoY sales growth / 25% average discount
- Saturday + Sunday: +11% YoY sales growth / 26% average discount
- Monday (as of 4 p.m EST): +4% YoY sales growth / 25% average discount
- Cyber Week (Friday-Monday): +5% sales growth YoY
Global Cyber Week Insights:
- AI wins over shoppers: AI influenced US$51 billion in online sales in areas including targeted offers, product recommendations, and generative AI-powered chat services.
- Consumers shopped mostly on mobile: Mobile phones accounted for a record-breaking 80% of Cyber Week ecommerce traffic, up from 76% in 2022. Given this, social traffic on mobile was a critical acquisition channel – representing 10% of all referrals to retailer websites.
- Discounts rose to meet pent-up demand: After lackluster deals earlier in the holiday season, discount rates rose to 27% globally on average throughout Cyber Week — representing the best deals of the holiday season. Verticals with the highest global discount rates were:
- Makeup (38%)
- General Apparel (33%)
- Skincare (33%)
- Active Apparel (32%)
You can view full global data available here.
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This entry was posted on November 28, 2023 at 5:19 pm and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed.
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Sales +11% On ‘Cyber Weekend’ In Canada, Topping Black Friday Says Salesforce
Salesforce’s annual Cyber Week Recap Report going live later this evening which analyzes shopping data from over one and a half billion shoppers globally.
Canadians played a game of ‘discount chicken’, patiently waiting for the best deals of the week – retailers experienced the biggest surge Saturday and Sunday as sales jumped 11% YoY. While Cyber Monday sales grew 4% YoY, as of 4 pm ET sales were still only showing 1% growth indicating last minute shopping into the evening hours.
Global online Cyber Week sales totalled US$298 billion, up 6% YoY from ($281 billion in 2022). Growth was driven primarily by order volume, rather than inflation, signaling increased consumer demand for the first time in over five quarters.
Canadian Cyber Week Data (by day):
Global Cyber Week Insights:
You can view full global data available here.
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This entry was posted on November 28, 2023 at 5:19 pm and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.