Recent research from Cisco reveals consumers will be using more applications and digital services this holiday season than ever before with 51% of Canadians believing digital services are important to have an enjoyable holiday. Whether it’s streaming movies and music, connecting with friends and family, keeping up to date with news, or managing finances, consumers will be relying on a huge number of applications as they celebrate.
This increased usage also means added pressure for brands to make sure their applications run smoothly, if they don’t want to end up on the naughty list! Here are some other key findings from the latest survey:
- 61% of Canadians are worried about a banking application not working, meaning they can’t make an important payment
- 55% are concerned about a messaging platform failing so they can’t share festive greetings with friends and family
- 41% are anxious about the possibility of a retail application going down so that they can’t buy a last-minute gift or order ingredients for their holiday cooking
People’s reactions to any poorly performing application will be far from festive! Therefore, the stakes have been raised for application owners over the holiday season. On the one hand, they have a huge opportunity to accommodate an unprecedented demand for digital services – those that can deliver innovative, intuitive, secure and seamless digital experiences, perfectly positioned to attract new customers. Alternatively, applications that fail people this time of year risk losing customers, revenue, and reputation.
Check out this blog post for additional findings from Cisco.
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This entry was posted on December 5, 2023 at 11:20 am and is filed under Commentary with tags Cisco. You can follow any responses to this entry through the RSS 2.0 feed.
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51% Of Canadian Consumers Agree That Applications And Digital Services Are Now Important In Having An Enjoyable Holiday/Christmas: Cisco
Recent research from Cisco reveals consumers will be using more applications and digital services this holiday season than ever before with 51% of Canadians believing digital services are important to have an enjoyable holiday. Whether it’s streaming movies and music, connecting with friends and family, keeping up to date with news, or managing finances, consumers will be relying on a huge number of applications as they celebrate.
This increased usage also means added pressure for brands to make sure their applications run smoothly, if they don’t want to end up on the naughty list! Here are some other key findings from the latest survey:
People’s reactions to any poorly performing application will be far from festive! Therefore, the stakes have been raised for application owners over the holiday season. On the one hand, they have a huge opportunity to accommodate an unprecedented demand for digital services – those that can deliver innovative, intuitive, secure and seamless digital experiences, perfectly positioned to attract new customers. Alternatively, applications that fail people this time of year risk losing customers, revenue, and reputation.
Check out this blog post for additional findings from Cisco.
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This entry was posted on December 5, 2023 at 11:20 am and is filed under Commentary with tags Cisco. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.