As we enter the final countdown to the festive period, Salesforce has shared a snapshot of post-Cyber Cyber Week momentum (Nov 29 – Dec 18) through data across commerce, marketing, and service from over 1.5 billion consumers shopping on retail sites:
- Canadian sales continue to grow YoY: Over this period, Canada bucked the trend and saw 5% YoY growth in online sales
- Meanwhile, global online sales remained flat year-over-year.
- Retailers in for a ‘Return Tsunami’: The post-Cyber Week period saw a ‘returns tsunami’ globally. The percentage of returns more than doubled during the week following Cyber Week and has remained high since.
- As consumers become more discerning about discretionary spending, this increase in returns indicates the consumers may be thinking twice about their purchases and returning those that don’t provide the value they’re looking for.
- Salesforce now predicts over US$131 billion in orders purchased this holiday season will be returned in the new year.
- BOPIS on the rise for last-minute shoppers: In addition, shoppers are turning to the benefits of Buy Online and Pick Up In Store (BOPIS) for convenience as they look to avoid in-store lines and shipping deadlines ahead of peak holidays. BOPIS accounted for 25% of online orders during the first three weeks of December.
Please find the full mid-December moment newsroom post that provides more details here.
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This entry was posted on December 19, 2023 at 11:41 am and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed.
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Retailers Brace For ‘Returns Tsunami’ As Salesforce Anticipates 131B Holiday Orders Returned In New Year
As we enter the final countdown to the festive period, Salesforce has shared a snapshot of post-Cyber Cyber Week momentum (Nov 29 – Dec 18) through data across commerce, marketing, and service from over 1.5 billion consumers shopping on retail sites:
Please find the full mid-December moment newsroom post that provides more details here.
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This entry was posted on December 19, 2023 at 11:41 am and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.