By Gregg Ostrowski, CTO Advisor, Cisco Observability
As technologists eagerly anticipate a well-deserved break to celebrate the holiday season with loved ones, they‘re also facing pressure to ensure that applications and digital services are performing at an optimal level during seasonal spikes in demand. The challenge is ensuring applications and digital services, from online shopping to messaging platforms and banking applications, perform seamlessly. With consumer expectations for digital experiences higher than ever, technologists know that any slip up in application performance will lead to customers deleting applications and turning their backs on brands forever.
Recent research by Cisco AppDynamics, surveying over 1,000 Canadians, revealed that 51 per cent consider applications and digital services essential to an enjoyable holiday. Additionally, 48 per cent of Canadians anticipate greater reliance on digital services this holiday season than in previous years.
The problem is, however, that when applications don’t perform as they should, it really can dampen the holiday mood. At a time when tensions can already be running high, consumers are likely to react with fury towards any brand whose application lets them down and lessens their festive spirit.
Applications going on the naughty list this year
While traditional concerns such as power outages and travel delays may be the biggest holiday worries, a new nightmare has emerged due to the importance of applications and digital services. In Canada, 71 per cent of people use digital applications to connect with loved ones during the holidays and 66 per cent rely on banking and insurance apps for last-minute payments and transfers.
Canadian consumers identify potential scenarios that could spoil their festive spirit, with worry about banking applications failing to process important payments and messaging platforms disrupting communications with distant friends and family. In fact, 61 per cent of Canadians fear their banking apps might go down during the holidays, hindering crucial transitions. When it comes to connecting with friends and family, 51 per cent worry that messaging apps might fail, leaving them unable to communicate with loved ones.
However, people will direct the most outrage towards the brands behind any application that lets them down. 40 per cent of consumers claim they won’t be able to forgive an application that fails to perform properly. Whether it’s slow loading pages, payment issues or downtime, they’ll immediately delete the offensive application and vow never to use it again.
Brands need application observability to optimize holiday opportunities
As brands approach this critical time of the year, they are walking a metaphoric tightrope. If they can deliver innovative, intuitive, secure and seamless digital experiences, they have an unprecedented opportunity to take advantage of heightened application demand, attracting new customers and driving sales. But if applications fail to perform, there will be a loss of customers, revenue and a tarnished reputation.
Organizations in all sectors urgently need to ensure their IT teams have the right tools and insights to manage application availability, performance and security, particularly at a time when their applications will be experiencing massive increase in demand. Technologists therefore need application observability to generate full visibility across their hybrid application landscapes, including both cloud native and on-premises environments.
With application observability, technologists can rapidly detect, understand and resolve issues. And by correlating application availability, performance and security data with key business metrics, they can prioritize the issues which could damage the end user experience.
Consumers around the world simply won’t tolerate poor digital experiences this holiday season, and brands will need to do whatever it takes to keep their applications off the naughty list!
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This entry was posted on December 22, 2023 at 12:33 pm and is filed under Commentary with tags Cisco. You can follow any responses to this entry through the RSS 2.0 feed.
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Guest Post: Beware of the Christmas application naughty list – Consumers are ready to add banking applications and messaging platforms
By Gregg Ostrowski, CTO Advisor, Cisco Observability
As technologists eagerly anticipate a well-deserved break to celebrate the holiday season with loved ones, they‘re also facing pressure to ensure that applications and digital services are performing at an optimal level during seasonal spikes in demand. The challenge is ensuring applications and digital services, from online shopping to messaging platforms and banking applications, perform seamlessly. With consumer expectations for digital experiences higher than ever, technologists know that any slip up in application performance will lead to customers deleting applications and turning their backs on brands forever.
Recent research by Cisco AppDynamics, surveying over 1,000 Canadians, revealed that 51 per cent consider applications and digital services essential to an enjoyable holiday. Additionally, 48 per cent of Canadians anticipate greater reliance on digital services this holiday season than in previous years.
The problem is, however, that when applications don’t perform as they should, it really can dampen the holiday mood. At a time when tensions can already be running high, consumers are likely to react with fury towards any brand whose application lets them down and lessens their festive spirit.
Applications going on the naughty list this year
While traditional concerns such as power outages and travel delays may be the biggest holiday worries, a new nightmare has emerged due to the importance of applications and digital services. In Canada, 71 per cent of people use digital applications to connect with loved ones during the holidays and 66 per cent rely on banking and insurance apps for last-minute payments and transfers.
Canadian consumers identify potential scenarios that could spoil their festive spirit, with worry about banking applications failing to process important payments and messaging platforms disrupting communications with distant friends and family. In fact, 61 per cent of Canadians fear their banking apps might go down during the holidays, hindering crucial transitions. When it comes to connecting with friends and family, 51 per cent worry that messaging apps might fail, leaving them unable to communicate with loved ones.
However, people will direct the most outrage towards the brands behind any application that lets them down. 40 per cent of consumers claim they won’t be able to forgive an application that fails to perform properly. Whether it’s slow loading pages, payment issues or downtime, they’ll immediately delete the offensive application and vow never to use it again.
Brands need application observability to optimize holiday opportunities
As brands approach this critical time of the year, they are walking a metaphoric tightrope. If they can deliver innovative, intuitive, secure and seamless digital experiences, they have an unprecedented opportunity to take advantage of heightened application demand, attracting new customers and driving sales. But if applications fail to perform, there will be a loss of customers, revenue and a tarnished reputation.
Organizations in all sectors urgently need to ensure their IT teams have the right tools and insights to manage application availability, performance and security, particularly at a time when their applications will be experiencing massive increase in demand. Technologists therefore need application observability to generate full visibility across their hybrid application landscapes, including both cloud native and on-premises environments.
With application observability, technologists can rapidly detect, understand and resolve issues. And by correlating application availability, performance and security data with key business metrics, they can prioritize the issues which could damage the end user experience.
Consumers around the world simply won’t tolerate poor digital experiences this holiday season, and brands will need to do whatever it takes to keep their applications off the naughty list!
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This entry was posted on December 22, 2023 at 12:33 pm and is filed under Commentary with tags Cisco. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.