Numerous media outlets are reporting that in advance of the latest Apple Watch sales ban which is due to start today at 5PM EST in the USA, Apple will start selling versions of the Apple Watch 9 and Ultra 2 that have the blood oxygen sensors disabled via software. Something that I covered here. To be clear, this only affects the USA. The blood oxygen sensor hardware still works if you are somewhere else on planet Earth, or if you already bought the watch in the US. And since it’s disabled via software, there is the possibility that Apple could reactivate it if they sort out their differences with Masimo.
Now I suspect that Apple Watches that have this hardware enabled are about to become very much sought after for as long as this fight between Apple and Masimo goes on. 9to5Mac has a guide that speaks to figuring out if the Apple Watch that you’re about to buy has the disabled blood oxygen hardware in the box. Alternately, any store other than an Apple Store such as Best Buy or Amazon likely still have stock of Apple Watches that don’t have this hardware disabled.
I said this before and I will say it again. Apple seems intent on dying on this hill as they clearly haven’t got any interest in settling this fight with Masimo. While this is a trillion dollar company we’re talking about, Apple is fighting a billion dollar company that is currently winning. And Apple having to make the changes that I described above to get around this sales ban can’t be cheap. Nor are lawyers to fight this in court. And there’s the repetitional damage to the Apple brand because they’re in a situation where one could argue that they were caught “Sherlocking” Masimo. By the time this is over, whenever that is, Apple might come to the conclusion that it would have been easier and cheaper to settle with Masimo rather than to fight them.
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This entry was posted on January 18, 2024 at 8:24 am and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed.
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Apple To Sell Apple Watches With Disabled Blood Oxygen Hardware Starting Today
Numerous media outlets are reporting that in advance of the latest Apple Watch sales ban which is due to start today at 5PM EST in the USA, Apple will start selling versions of the Apple Watch 9 and Ultra 2 that have the blood oxygen sensors disabled via software. Something that I covered here. To be clear, this only affects the USA. The blood oxygen sensor hardware still works if you are somewhere else on planet Earth, or if you already bought the watch in the US. And since it’s disabled via software, there is the possibility that Apple could reactivate it if they sort out their differences with Masimo.
Now I suspect that Apple Watches that have this hardware enabled are about to become very much sought after for as long as this fight between Apple and Masimo goes on. 9to5Mac has a guide that speaks to figuring out if the Apple Watch that you’re about to buy has the disabled blood oxygen hardware in the box. Alternately, any store other than an Apple Store such as Best Buy or Amazon likely still have stock of Apple Watches that don’t have this hardware disabled.
I said this before and I will say it again. Apple seems intent on dying on this hill as they clearly haven’t got any interest in settling this fight with Masimo. While this is a trillion dollar company we’re talking about, Apple is fighting a billion dollar company that is currently winning. And Apple having to make the changes that I described above to get around this sales ban can’t be cheap. Nor are lawyers to fight this in court. And there’s the repetitional damage to the Apple brand because they’re in a situation where one could argue that they were caught “Sherlocking” Masimo. By the time this is over, whenever that is, Apple might come to the conclusion that it would have been easier and cheaper to settle with Masimo rather than to fight them.
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This entry was posted on January 18, 2024 at 8:24 am and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.