Years ago, Bell bought what was left of the Circuit City retail brand, renamed them The Source and used them as another retail arm to exclusively push Bell products and services among other things. But that changed with this press release where Bell has announced that The Source branding will be no more, and that the telco is teaming up with Best Buy to create Best Buy Express retail stores:
Best Buy Canada and Bell Canada (TSX: BCE) (NYSE: BCE) have entered into a strategic partnership to operate 165 consumer electronics retail stores in Canada. The Source, a wholly owned subsidiary of Bell, will be rebranded as Best Buy Express and offer the latest in consumer electronics from Best Buy along with exclusive telecommunications services from Bell.
This innovative partnership will make the most of the respective strengths of Best Buy and Bell to deliver an exceptional shopping experience for Canadians. Best Buy and Bell will invest in an updated store experience, as well as an expanded product assortment, customer experience and training. Customers will benefit from Best Buy’s expertise in consumer electronics to find the latest products from the world’s leading brands, its global buying power and industry-leading supply chain. In addition, customers will find Bell, Virgin Plus and Lucky Mobile mobility, Internet, TV and home phone services, all backed by knowledgeable sales and support they have come to expect from Best Buy and Bell.
Best Buy will expand its presence in malls and in smaller and mid-sized communities across the country, leveraging 165 The Source locations that will augment Best Buy’s presence throughout Canada. Best Buy Express’ small-store format will give customers an easy-to-navigate, welcoming experience, enabling customers to experience the products in person and talk with a sales associate before purchasing. As today’s customers increasingly want to shop in ways that are convenient for them, whether in store or online, the e-commerce power of bestbuy.ca will offer customers a wider selection of consumer electronics with the option for full delivery or pick up of online orders in Best Buy or Best Buy Express stores.
Best Buy Express is expected to open in locations across Canada starting in the second half of 2024.
So Best Buy get to be in places across the country. And Bell gets another retail channel where they are the only player in the game. I say that because Bell has a strategic partnership with Staples which gets them similar levels of access. I can see how this is a win for Bell and Best Buy. At least on paper. Let’s see how this plays out once these rebranded stores start to appear.
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This entry was posted on January 19, 2024 at 10:00 am and is filed under Commentary with tags Bell, Best Buy. You can follow any responses to this entry through the RSS 2.0 feed.
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Bell Kills The Source Brand And Teams Up With Best Buy To Create Best Buy Express Stores
Years ago, Bell bought what was left of the Circuit City retail brand, renamed them The Source and used them as another retail arm to exclusively push Bell products and services among other things. But that changed with this press release where Bell has announced that The Source branding will be no more, and that the telco is teaming up with Best Buy to create Best Buy Express retail stores:
Best Buy Canada and Bell Canada (TSX: BCE) (NYSE: BCE) have entered into a strategic partnership to operate 165 consumer electronics retail stores in Canada. The Source, a wholly owned subsidiary of Bell, will be rebranded as Best Buy Express and offer the latest in consumer electronics from Best Buy along with exclusive telecommunications services from Bell.
This innovative partnership will make the most of the respective strengths of Best Buy and Bell to deliver an exceptional shopping experience for Canadians. Best Buy and Bell will invest in an updated store experience, as well as an expanded product assortment, customer experience and training. Customers will benefit from Best Buy’s expertise in consumer electronics to find the latest products from the world’s leading brands, its global buying power and industry-leading supply chain. In addition, customers will find Bell, Virgin Plus and Lucky Mobile mobility, Internet, TV and home phone services, all backed by knowledgeable sales and support they have come to expect from Best Buy and Bell.
Best Buy will expand its presence in malls and in smaller and mid-sized communities across the country, leveraging 165 The Source locations that will augment Best Buy’s presence throughout Canada. Best Buy Express’ small-store format will give customers an easy-to-navigate, welcoming experience, enabling customers to experience the products in person and talk with a sales associate before purchasing. As today’s customers increasingly want to shop in ways that are convenient for them, whether in store or online, the e-commerce power of bestbuy.ca will offer customers a wider selection of consumer electronics with the option for full delivery or pick up of online orders in Best Buy or Best Buy Express stores.
Best Buy Express is expected to open in locations across Canada starting in the second half of 2024.
So Best Buy get to be in places across the country. And Bell gets another retail channel where they are the only player in the game. I say that because Bell has a strategic partnership with Staples which gets them similar levels of access. I can see how this is a win for Bell and Best Buy. At least on paper. Let’s see how this plays out once these rebranded stores start to appear.
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This entry was posted on January 19, 2024 at 10:00 am and is filed under Commentary with tags Bell, Best Buy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.