Real Madrid & HP Announce Historic Global Collaboration Agreement
Today, Real Madrid Football Club announced a global technology sponsorship agreement with HP Inc. making HP the first brand logo to appear on the Real Madrid uniform sleeve in the Club’s 121-year history. The sponsorship spans men’s and women’s football teams as well as its youth programs.
As part of the agreement, HP will also become the club’s newest technology partner to accelerate the digital transformation of club spaces and elevate the fan experience in collaboration with the club at its new Santiago Bernabeu complex and beyond, including in-person experiences, gaming and club operations.
The partnership reinforces both brands’ shared vision of empowering communities and advancing dignity/inclusion through sport and technology. HP and Real Madrid will co-create programs to address societal issues including closing the digital divide.
This entry was posted on February 2, 2024 at 9:15 am and is filed under Commentary with tags HP. You can follow any responses to this entry through the RSS 2.0 feed.
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Real Madrid & HP Announce Historic Global Collaboration Agreement
Today, Real Madrid Football Club announced a global technology sponsorship agreement with HP Inc. making HP the first brand logo to appear on the Real Madrid uniform sleeve in the Club’s 121-year history. The sponsorship spans men’s and women’s football teams as well as its youth programs.
As part of the agreement, HP will also become the club’s newest technology partner to accelerate the digital transformation of club spaces and elevate the fan experience in collaboration with the club at its new Santiago Bernabeu complex and beyond, including in-person experiences, gaming and club operations.
The partnership reinforces both brands’ shared vision of empowering communities and advancing dignity/inclusion through sport and technology. HP and Real Madrid will co-create programs to address societal issues including closing the digital divide.
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This entry was posted on February 2, 2024 at 9:15 am and is filed under Commentary with tags HP. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.