I’ve been watching the Apple versus for Masimo battle where the latter has stopped Apple from selling the Apple Watch Series 9 and Ultra 2 with the blood oxygen monitor sensor disabled. I’ve been wondering why Apple has not been willing to pay off Masimo to make this problem go away. Well, via this AppleInsider article we have Tim Cook spelling out what his strategy is:
Apple CEO Tim Cook told CNBC in a statement shared on live television that Apple is focused on appeals, implying the company has no intention to license Masimo’s patents. While it seemed likely that was the case, the company hadn’t said as much publicly until now.
“We’re focused on appeal,” Cook’s statement said. “There’s lots of reasons to buy the watch even without the blood oxygen sensor.”
So what’s clear from this statement is that Apple for whatever reason is willing to die on this hill. I’m guessing that it’s like I said here:
The cynic in me says that if you accept that Apple “Sherlocked” Masimo to get this feature into the Apple Watch, then Apple may be afraid that every other company that they’ve “Sherlocked” over the years will come out of the woodwork looking for their pay day. But that’s just speculation on my part. Though I suspect that it has an air of truth to it.
The bottom line is that this fight between the two companies will not be ending anytime soon. Though that may change if Apple loses their appeal.
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This entry was posted on February 5, 2024 at 2:58 pm and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed.
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Tim Cook To Masimo: You’re Not Going To Get Paid
I’ve been watching the Apple versus for Masimo battle where the latter has stopped Apple from selling the Apple Watch Series 9 and Ultra 2 with the blood oxygen monitor sensor disabled. I’ve been wondering why Apple has not been willing to pay off Masimo to make this problem go away. Well, via this AppleInsider article we have Tim Cook spelling out what his strategy is:
Apple CEO Tim Cook told CNBC in a statement shared on live television that Apple is focused on appeals, implying the company has no intention to license Masimo’s patents. While it seemed likely that was the case, the company hadn’t said as much publicly until now.
“We’re focused on appeal,” Cook’s statement said. “There’s lots of reasons to buy the watch even without the blood oxygen sensor.”
So what’s clear from this statement is that Apple for whatever reason is willing to die on this hill. I’m guessing that it’s like I said here:
The cynic in me says that if you accept that Apple “Sherlocked” Masimo to get this feature into the Apple Watch, then Apple may be afraid that every other company that they’ve “Sherlocked” over the years will come out of the woodwork looking for their pay day. But that’s just speculation on my part. Though I suspect that it has an air of truth to it.
The bottom line is that this fight between the two companies will not be ending anytime soon. Though that may change if Apple loses their appeal.
Share this:
Like this:
Related
This entry was posted on February 5, 2024 at 2:58 pm and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.