Bell Gets Its Story Out There About Their Restructuring Among Other Things

With events like firing a bunch of workers via video conference, execs getting big bonuses despite missing their own key performance indicators, and stopping their fibre rollout because they’re not happy with the government along will significant job cuts, Bell is perhaps not seen in the best light at the moment. Which is why it doesn’t surprise me that Bell has decided to put out their own talking points in advance of being summoned to Ottawa to explain all of this. This Tweet was posted to the Bell Twitter account today:

That Tweet leads to these talking points that puts forward Bell’s view of this. I’ll let you read them for yourself. But what this suggests to me is that the heat must be on Bell from a PR perspective for them to put something like this out. I say that because I’ve been following Bell for years. And Bell doing something like this is a rare event. And other people who I know that follow Bell agree with that sentiment.

The other thing that I note is that they’re trying to use the term “disinformation” to bolster the fact that their talking points are the ones that you should be listening to. I find that to problematic as we live in a time where this term has some really negative connotations. I’m not sure that I would have used that word in relation to what we’re talking about. But I don’t run Bell’s PR department.

I’ll make sure to see if I can find a broadcast of Bell in front of Parliament on the 11th of April. Based on the talking points that they put out, it will certainly be worth a look.

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