TELUS is proud to uphold its commitment to reconciliation by declaring that it will not use artificial intelligence (AI) technology to create or replicate the art or imagery of Indigenous Peoples. TELUS released its Reconciliation Commitment in 2021, which states TELUS is committed to progressing the path of Reconciliation in a deeply meaningful way, in partnership with Indigenous Peoples and is dedicated to fulfilling its role and responsibilities in this regard. This commitment has underscored TELUS’ ongoing reconciliation efforts and the update to include technology and the use of AI further cements the evolution of this work.
The declaration states: Progressing the path of reconciliation in a meaningful way includes the ethical use of technology and AI. Indigenous data sovereignty is crucial in this endeavor, with Indigenous Peoples controlling and protecting their cultural heritage and artistic expressions. TELUS is proud to support the artistic practices of Indigenous Peoples, while being mindful of the historic role organizations have played in the misappropriation of Indigenous art and culture. In upholding TELUS’ Commitment to Artistic Integrity, we declare that we will not use AI technology to create or replicate the art of, or imagery of, Indigenous Peoples.
TELUS is a global leader in the responsible and ethical use of AI, and recently made history with its generative AI (GenAI) customer support tool becoming the first in the world to be internationally certified in Privacy by Design (ISO 31700-1). TELUS also recently won an international Outstanding Organization 2023 prize from the Responsible AI Institute in recognition of its commitment to fostering trust and benefitting society. It’s also the first telecom company in Canada to sign the Government of Canada’s voluntary code of conduct for generative AI, which aims to ensure the transparent, equitable and responsible development and deployment of GenAI technology. Earlier this year, the company published its inaugural TELUS AI report: The power of perspectives in Canada, sharing the perceptions, insights and opinions of AI from nearly 5,000 Canadians, including Indigenous Peoples, racialized groups, older Canadians, new Canadians, youth, people with physical disabilities, and the LGBTQ2S+ community.
To commemorate this declaration, TELUS commissioned a work of art by Kenneth Letander, an Ojibway artist originally from Manitoba and now living in Alberta’s Treaty 6 region. The artwork, titled “Honour by Design”, conveys Letander’s vision:
- “In this concept, a human hand is in control of pressing a small green circle, symbolizing the individual’s choice in when and how to use AI. Behind the hand is a turtle, representing Indigenous stories, while below flows a blue river of water where the green circle meets in the middle, signifying the collision of humanity and technology and how humans can use it for good, such as using AI to protect waterways and Mother Earth. Adjacent to this scene is a globe with communication lines leading to a tablet screen, where the turtle is looking and taking in information. Notably, the information representing AI is intentionally separate from the turtle and the hand, as it is respecting Indigenous stories, culture, and determination.”
To learn more about TELUS’ AI art declaration and future opportunities to have your voice heard on responsible AI, visit telus.com/responsibleAI/declaration. To learn more about TELUS’ commitment to reconciliation and to read the 2023 Indigenous Reconciliation and Connectivity Report, visit telus.com/reconciliation.
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This entry was posted on June 18, 2024 at 10:52 am and is filed under Commentary with tags Telus. You can follow any responses to this entry through the RSS 2.0 feed.
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TELUS declares it will not use AI to create or replicate art or imagery of Indigenous Peoples
TELUS is proud to uphold its commitment to reconciliation by declaring that it will not use artificial intelligence (AI) technology to create or replicate the art or imagery of Indigenous Peoples. TELUS released its Reconciliation Commitment in 2021, which states TELUS is committed to progressing the path of Reconciliation in a deeply meaningful way, in partnership with Indigenous Peoples and is dedicated to fulfilling its role and responsibilities in this regard. This commitment has underscored TELUS’ ongoing reconciliation efforts and the update to include technology and the use of AI further cements the evolution of this work.
The declaration states: Progressing the path of reconciliation in a meaningful way includes the ethical use of technology and AI. Indigenous data sovereignty is crucial in this endeavor, with Indigenous Peoples controlling and protecting their cultural heritage and artistic expressions. TELUS is proud to support the artistic practices of Indigenous Peoples, while being mindful of the historic role organizations have played in the misappropriation of Indigenous art and culture. In upholding TELUS’ Commitment to Artistic Integrity, we declare that we will not use AI technology to create or replicate the art of, or imagery of, Indigenous Peoples.
TELUS is a global leader in the responsible and ethical use of AI, and recently made history with its generative AI (GenAI) customer support tool becoming the first in the world to be internationally certified in Privacy by Design (ISO 31700-1). TELUS also recently won an international Outstanding Organization 2023 prize from the Responsible AI Institute in recognition of its commitment to fostering trust and benefitting society. It’s also the first telecom company in Canada to sign the Government of Canada’s voluntary code of conduct for generative AI, which aims to ensure the transparent, equitable and responsible development and deployment of GenAI technology. Earlier this year, the company published its inaugural TELUS AI report: The power of perspectives in Canada, sharing the perceptions, insights and opinions of AI from nearly 5,000 Canadians, including Indigenous Peoples, racialized groups, older Canadians, new Canadians, youth, people with physical disabilities, and the LGBTQ2S+ community.
To commemorate this declaration, TELUS commissioned a work of art by Kenneth Letander, an Ojibway artist originally from Manitoba and now living in Alberta’s Treaty 6 region. The artwork, titled “Honour by Design”, conveys Letander’s vision:
To learn more about TELUS’ AI art declaration and future opportunities to have your voice heard on responsible AI, visit telus.com/responsibleAI/declaration. To learn more about TELUS’ commitment to reconciliation and to read the 2023 Indigenous Reconciliation and Connectivity Report, visit telus.com/reconciliation.
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This entry was posted on June 18, 2024 at 10:52 am and is filed under Commentary with tags Telus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.