Magnite today announced TELUS has selected Magnite’s SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada. TELUS will utilize Magnite’s ad server for its Free Ad-Supported TV (FAST) and online video advertising inventory.
The partnership comes at a time when the TV industry is undergoing a seismic shift, with consumers increasingly watchingTV content through ad-supported streaming. According to research conducted by Magnite, 74% of Canadian consumers are watching streaming TV compared to only 51% who are watching paid traditional TV. Since rolling out FAST channels to TELUS TV+ customers in April, TELUS has enabled additional TV offerings at no cost to customers. The FAST channels, including TIME, Tastemade, The Washington Post, and more, also provide a unique opportunity for advertisers and agencies to elevate their digital strategies and connect with TV audiences.
Magnite’s SpringServe ad serving platform is built for connected TV (CTV) and video advertising, providing TELUS with better insight, transparency, and control to deliver more optimal video ad experiences. Magnite’s Streaming SSP enables TELUS to manage and monetize its CTV inventory with tools specifically designed to support premium, long-form video, and high-quality viewing experiences.
For more information about TELUS, visit www.telus.com and Magnite at www.magnite.com.
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This entry was posted on July 9, 2024 at 12:09 pm and is filed under Commentary with tags Telus. You can follow any responses to this entry through the RSS 2.0 feed.
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Magnite Chosen as the Preferred Technology Partner to Enhance TELUS’ Connected TV Offering
Magnite today announced TELUS has selected Magnite’s SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada. TELUS will utilize Magnite’s ad server for its Free Ad-Supported TV (FAST) and online video advertising inventory.
The partnership comes at a time when the TV industry is undergoing a seismic shift, with consumers increasingly watchingTV content through ad-supported streaming. According to research conducted by Magnite, 74% of Canadian consumers are watching streaming TV compared to only 51% who are watching paid traditional TV. Since rolling out FAST channels to TELUS TV+ customers in April, TELUS has enabled additional TV offerings at no cost to customers. The FAST channels, including TIME, Tastemade, The Washington Post, and more, also provide a unique opportunity for advertisers and agencies to elevate their digital strategies and connect with TV audiences.
Magnite’s SpringServe ad serving platform is built for connected TV (CTV) and video advertising, providing TELUS with better insight, transparency, and control to deliver more optimal video ad experiences. Magnite’s Streaming SSP enables TELUS to manage and monetize its CTV inventory with tools specifically designed to support premium, long-form video, and high-quality viewing experiences.
For more information about TELUS, visit www.telus.com and Magnite at www.magnite.com.
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This entry was posted on July 9, 2024 at 12:09 pm and is filed under Commentary with tags Telus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.