The IT Nerd

Amazon reported its biggest sales this year via Prime Day. Here’s some key Canadian and global data which provides a snapshot based on the activity of 1.5 billion shoppers globally across Commerce Cloud and other Salesforce products.

Canadian data shows:

• Discount rates (averaging at 27% off) were much more enticing this year compared to last year’s Prime Day with Canadian retailers increasing discount usage by 11%
• Sales for non-Amazon retailers in Canada grew by 8% YoY
• Canadian retailers witnessed consumers buying more units per transaction YOY (4.7% compared to 4.2 in 2023)
• Canadian web traffic grew by 5% YoY (compared to +2% globally), while order growth shows an increase of 6% (higher than the flat 0% growth globally) 
• Add to cart value (19%), conversion rate (2.5%) and cart abandonment rate (87%) for Canada remains stable YOY
• Social traffic grew by 1% YOY (11% compared to 10% in 2023)

Global data shows: 

• Global web traffic has grown +2% YoY
• Top performing verticals (for sales growth) are:
• Health & Beauty including makeup, skincare and haircare (+16%)

• Makeup +30%
• Skincare +14%
• other health & beauty +14%

• Active Footwear (+12%)
• General Footwear (+8%)
• Highest discounted categories for Prime Day 1+2 combined globally are:

• General Apparel 28% 
• Beauty, Makeup 28% (a jump of 7% from last year)
• Beauty, Skincare 22%
• Home, Furniture 22%

This data was provided by Salesforce.

This entry was posted on July 19, 2024 at 1:02 pm and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.