LinkedIn Top Startups 2024: 15 Canadian companies on the rise

LinkedIn has released the 2024 Canadian Top Startups List, featuring 15 emerging companies attracting attention and top talent in 2024. Eleven new companies are on this year’s list including Pine, Sweat and Tonic, Quandri, and Felix.  

As the landscape of work changes rapidly around professionals, from what we do to how we do it, startups are a natural place to look for forward thinking and innovation around the future of how we live and work. LinkedIn’s Top Startups list is the place to find the startups Canadians should be paying attention to, whether they’re looking for a new job or inspiration from those leading us through change. 

2024 Top Startups Canada List

  1. Cohere
  2. Float
  3. PostGrid
  4. Hiive
  5. Pine
  6. SALT XC
  7. MedMe Health
  8. Quandri
  9. Sweat and Tonic
  10. Carbon6
  11. Felix
  12. Kensington Grey Agency
  13. Zūm Rails
  14. OwnersBox
  15. pH7 Technologies

Additional details can be found here.

Methodology

LinkedIn measures startups based on four pillars: employment growth, engagement, job interest and attraction of top talent. Employment growth is measured as percentage headcount increase over methodology time frame, which must be a minimum of 10%. Engagement looks at non-employee views and follows of the company’s LinkedIn page, as well as how many non-employees are viewing employees at that startup. Job interest counts the rate at which people are viewing and applying to jobs at the company, including both paid and unpaid postings. Attraction of top talent measures how many employees the startup has recruited away from any global LinkedIn Top Company, as a percentage of the startup’s total workforce. Data is normalized across all eligible startups. The methodology time frame is July 1, 2023 through June 30, 2024.  

To be eligible, companies must be fully independent, privately held, have 30 or more full-time employees, be 5 years old or younger and be headquartered in the country on whose list they appear. We exclude all staffing firms, think tanks, venture capital firms, law firms, management and IT consulting firms, nonprofits and philanthropy, accelerators and government-owned entities. Startups who have laid off 10% or more of their workforce based on corporate announcements or public, reliable sources between July 1, 2023 and the list launch, are not eligible. These decisions are made by the LinkedIn News team based on company statements and/or reputable news outlets. 

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