Sonos Is In Deep Trouble With No End To Their Problems In Sight
Since spring of this year, audio gear manufacturer Sonos has been a train wreck next to a dumpster fire. The company put out a new app that was rewritten from the ground up. But it was also a buggy mess with features that users loved removed. That in turn led to customers being very vocal about how bad the app was. The company downplayed all of this but was eventually forced to admit that things were broken and they needed to address these issues.
Fast forward to the present day and the company has put up a blog post along with a YouTube video saying that they are going to focus on seven items to win back the trust of the customers they angered:
- Unwavering Focus on Customer Experience
- Increasing the Stringency of Pre-Launch Testing
- Approaching Change with Humility
- Appointing a Quality Ombudsperson
- Extending Our Home Speaker Warranties
- Relentless App Improvement
- Establishing a Customer Advisory Board
All that sounds nice. But it’s the YouTube video that really shows what Sonos customers think. Here’s the YouTube video below featuring Sonos CEO Patrick Spence:
This video isn’t going over well with Sonos customers based on the comments:
I could go on but you get the point. It’s pretty clear that Sonos customers don’t trust the company or Patrick Spence to get things back on track. Which also means that these people won’t be spending money on their gear and look elsewhere for their audio needs. That’s not surprising because Sonos used to be extremely good audio gear that “just worked.” Now it’s not anything near that. And when people ask me for my recommendation on home audio gear, Sonos isn’t on the list. The reason being that I won’t stake my reputation to a product that is subpar. Which Sonos is absolutely subpar at the moment. And that’s their challenge. They have to fix the reputational damage that they inflicted upon themselves, and I don’t at this point see a clear path to them doing that. And they don’t have a lot of time to do it as their competition such as Bluesound, Audio Pro, and even Apple with the HomePod lineup are going to be sensing an opportunity to take out Sonos. If they haven’t already.
Sucks to be you Sonos.
February 24, 2025 at 1:04 pm
[…] been challenging for premium audio gear Sonos. And that’s putting it lightly. You can read my write up about their issues from last year to get a sense of how bad things are. Or you can read this write […]