Why Pinterest is the go-to place to shop holiday gifts this year

Pinterest is making holiday shopping easier than ever. Whether you’re shopping for your best friend, your hard-to-please spouse, or even yourself, they’ve got you covered. With more than 1,000 unique gift guides curated by creators and celebrities like Paris HiltonRuPaulEmma Chamberlain and K-Pop girl group TWICE, Pinterest is the go-to platform to find a gift.  

They’re launching new product features to help you find that perfect gift. This year on Pinterest, you can create personalized shoppable wishlists and share your gift ideas all in one place – just in time for the holidays.

Find, Save and Shop

Now with the new “quick save” feature, you can find and save Pins from our gift guides with one tap. Didn’t think it could get any easier? Well, guess what— Pinterest will automatically pull those saved Pins into your very own shoppable “wishlist.” Pinterest users can revisit and shop all of their saved gift ideas in their wishlists. 

Gift Guides from Your Favorite Celebrities and Brands

With more than a thousand curated gift guides spanning across 27 categories – from fashion and beauty, to travel and gaming – they’re making Pinterest the go-to place to search for gifts that are heartfelt, on-trend, or completely unexpected.

They’ve partnered with your favorite celebrities, creators and brands to hand pick nearly 40,000 of the best gifts so you don’t have to. From Alicia Keys’ “Gifts that fill your Soul,” to Emma Chamberlain’s “gifts that literally everyone will love,” to Molly Baz’s “Gifts for the biggest, baddest dinner party,” Laufey’s “Gifts for a very Laufey holiday,” RuPaul’s “Hey Sis, It’s Ru’s List”—Pinterest’s gift guides have something for everyone on your list. 

Pinterest gift guides include the latest deals and hidden gems you never knew you needed from brands like Rare BeautySavage x FentySezaneMejuriCarharttFlamingo EstateREI, and hundreds more. They’ve also teamed up with leading publishers, including VogueThe StrategistGQAir MailRefinery29EaterPoosh, and Wirecutter, for their top holiday picks. 

Holiday shopping can be overwhelming, but it doesn’t have to be. No more last-minute trips to the mall or surfing through page after page. Pinterest is here to help you break the uninspired gift-giving cycle with our gift guides and new shopping features.  

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