Here’s some Cyber Week Predictions from Salesforce about how AI is on track to influence up to 19% of Cyber Week orders and why retailers should leverage AI-powered customer service to beat their competition.
With AI expected to drive over $61B in sales, Salesforce’s data shows AI-powered agents have the potential to be the ultimate holiday helper, assisting customers to find exactly what they’re looking for and supporting retailers by offering personalized, fast, and efficient service.
AI is critical for retailers to drive conversion during this pivotal shopping season. The Salesforce Shopping Index indicates that retailers using generative AI and agents have increased their Average Order Value (AOV) by 7% compared to those not using it ($117 vs. $109).
Below is an overview of Salesforce’s Cyber Week 2024 predictions.
- Global sales to climb: Cyber Week sales are expected to reach $311B worldwide, accounting for 23% of all holiday purchases in 2024.
- This year, Canada can anticipate 7% expected Cyber Week Growth.
- AI grows opportunity for greater wallet share: AI and agents will likely influence 19% of Cyber Week orders, accounting for $61B in global sales.
- AI has already contributed 17% of global purchases in the last seven weeks.
- Consumers embrace AI agents for faster customer service: Retailers who have invested in AI-powered service agents have seen growth in their customer service engagement double compared to those who have not invested in AI-powered agents.
- Discount rates are expected to be attractive: Average discounts will likely peak at 28% globally and 27% for Canada, fueling 5% YoY global sales growth.
- Top discounts rates globally are expected in: Beauty & Makeup – 38% | Skincare – 33% | General Apparel – 33%|
- Mobile takes over: Mobile orders will make up 70% of sales, driven by better on-the-go experiences in recent years, and presenting a new sales opportunity with AI agents on mobile messaging apps.
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This entry was posted on November 22, 2024 at 9:41 am and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed.
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Cyber Week Predictions From Salesforce: AI is set to drive $61 billion in Sales, 27% average discounts in Canada
Here’s some Cyber Week Predictions from Salesforce about how AI is on track to influence up to 19% of Cyber Week orders and why retailers should leverage AI-powered customer service to beat their competition.
With AI expected to drive over $61B in sales, Salesforce’s data shows AI-powered agents have the potential to be the ultimate holiday helper, assisting customers to find exactly what they’re looking for and supporting retailers by offering personalized, fast, and efficient service.
AI is critical for retailers to drive conversion during this pivotal shopping season. The Salesforce Shopping Index indicates that retailers using generative AI and agents have increased their Average Order Value (AOV) by 7% compared to those not using it ($117 vs. $109).
Below is an overview of Salesforce’s Cyber Week 2024 predictions.
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This entry was posted on November 22, 2024 at 9:41 am and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.