The IT Nerd

Here’s Salesforce’s latest holiday findings, based on the global shopping data from more than 1.5 billion consumers across Commerce Cloud, Marketing Cloud, and Service Cloud, as well as a link to their holiday insights hub.

Key Findings (Canada, US and Global):

• Early Cyber Week data shows that consumers planned and waited for Cyber Week deals.
• US Thanksgiving finished strong with global online sales growing 6% YoY to $33.6B.
• 30% of all Thursday sales in Canada were captured between the hours of 6pm and 10pm eastern
• Global discounts remain steady globally on US Thanksgiving, but down in Canada:
• The average global discount rate was 26% (flat% YoY), 28% in the US (flat YoY), and 21% in Canada (-11% YoY).
• Social shopping grows:
• Social channels referred 12% of all ecommerce traffic in Canada
• Mobile traffic and orders peaked for the week:
• Yesterday, mobile drove 72% of global online orders (up 3% YoY) and 80% of all online traffic (up 1% YoY).
• 59% of online orders in Canada were from mobile (up 2% YoY).
• AI makes an impact for global retailers:
• Early holiday shopping season data showed that 1 in 5 holiday purchases are being influenced by consumers engaging with AI and agents.

Global Findings: 

• Global sales are expected to reach $71.5B globally today.
• For Black Friday, the majority of consumers will turn to online shopping during the hours 9 AM and 3 PM EST, with 42% of all online Black Friday shopping happening during this timeframe.
• Global average selling price increased by only 2% YoY on US Thanksgiving, marking one of the smallest increases we’ve seen since 2022.
• Social shopping grows:
• For retailers that have adopted in-app social buying capabilities such as TikTok Shop or checkout via Instagram, about 19% of their US Thanksgiving day sales globally came from these social commerce apps.
• Global top performing verticals by sales growth:
• Home Dining, Art, and Decor (+39%)
• Makeup (+22%)
• Health & beauty (+21%)
• Top global categories by average discount rate are currently:
• Makeup (40%)
• Home Dining, Art, and Decor (36%)
• Skincare (35%)

This entry was posted on November 29, 2024 at 1:18 pm and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.