The IT Nerd

When iOS 18.3 dropped, users who had turned off Apple Intelligence found out very quickly that the software update turned it back on without their permission. At the time I said this:

This is the single dumbest thing that Apple has done in a very long time. I say that because you should be able to opt into things rather than be forced to opt out. And with something like Apple Intelligence which is AI by another name, users shouldn’t be forced into running it if they are not comfortable with the implications of running AI on their devices.

Well, Apple has now done it twice because the company has dropped software updates that fix a security issue that is in the wild, which is good. But at the same time they have once again turned on Apple Intelligence on devices that didn’t have it on.

Like WTF Apple? Can you not respect users and the choices that they make? I guess not because you’ve now done this twice. Are you so desperate to get any sort of adoption of your half baked AI that you’re willing to emulate Microsoft to achieve that goal? How about putting out an AI that people find value in and maybe then people will turn it on. Until you do that, stop trying to turn it on every time you push a software update and prove that you’re better than the behaviour that you’re displaying right now.

This entry was posted on March 11, 2025 at 4:34 pm and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.