For those who don’t know, John Gruber has been writing and covering the Apple space for a couple of decades now. He’s even been on stage interviewing top Apple execs. So when he says something about Apple, you should pay attention.
With that in mind, Gruber has posted this piece on his site and it should get the attention of people within Apple. In short, he pretty much takes Apple to the woodshed over Apple Intelligence:
In the two decades I’ve been in this racket, I’ve never been angrier at myself for missing a story than I am about Apple’s announcement on Friday that the “more personalized Siri” features of Apple Intelligence, scheduled to appear between now and WWDC, would be delayed until “the coming year”.
I should have my head examined.
This announcement dropped as a surprise, and certainly took me by surprise to some extent, but it was all there from the start. I should have been pointing out red flags starting back at WWDC last year, and I am embarrassed and sorry that I didn’t see what should have been very clear to me from the start.
And:
What Apple showed regarding the upcoming “personalized Siri” at WWDC was not a demo. It was a concept video. Concept videos are bullshit, and a sign of a company in disarray, if not crisis.
He’s clearly not pulling any punches here. And I’ve just posted a couple of snippets of what he said. If you really want to get the full flavor of his epic takedown of Apple, I encourage you to read the whole piece. But let me get to the TL:DR: He’s basically said that nobody should have believed the Apple Intelligence demo at WWDC 2024 because Apple was lying. And now they’re scrambling to somehow catch up when they were already behind the 8-ball so to speak.
And the thing is he’s right as far as I am concerned. Just like I said here. And hopefully this is the wake up call that Apple needs to get its act together. Because if not, Apple’s credibility at the very least is screwed. And at worst, the company may be screwed as well.
Are you listening Tim Cook?
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This entry was posted on March 13, 2025 at 1:18 pm and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed.
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John Gruber Rips Apple Over The Apple Intelligence Debacle
For those who don’t know, John Gruber has been writing and covering the Apple space for a couple of decades now. He’s even been on stage interviewing top Apple execs. So when he says something about Apple, you should pay attention.
With that in mind, Gruber has posted this piece on his site and it should get the attention of people within Apple. In short, he pretty much takes Apple to the woodshed over Apple Intelligence:
In the two decades I’ve been in this racket, I’ve never been angrier at myself for missing a story than I am about Apple’s announcement on Friday that the “more personalized Siri” features of Apple Intelligence, scheduled to appear between now and WWDC, would be delayed until “the coming year”.
I should have my head examined.
This announcement dropped as a surprise, and certainly took me by surprise to some extent, but it was all there from the start. I should have been pointing out red flags starting back at WWDC last year, and I am embarrassed and sorry that I didn’t see what should have been very clear to me from the start.
And:
What Apple showed regarding the upcoming “personalized Siri” at WWDC was not a demo. It was a concept video. Concept videos are bullshit, and a sign of a company in disarray, if not crisis.
He’s clearly not pulling any punches here. And I’ve just posted a couple of snippets of what he said. If you really want to get the full flavor of his epic takedown of Apple, I encourage you to read the whole piece. But let me get to the TL:DR: He’s basically said that nobody should have believed the Apple Intelligence demo at WWDC 2024 because Apple was lying. And now they’re scrambling to somehow catch up when they were already behind the 8-ball so to speak.
And the thing is he’s right as far as I am concerned. Just like I said here. And hopefully this is the wake up call that Apple needs to get its act together. Because if not, Apple’s credibility at the very least is screwed. And at worst, the company may be screwed as well.
Are you listening Tim Cook?
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Like this:
Related
This entry was posted on March 13, 2025 at 1:18 pm and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.