The IT Nerd

On Friday, Apple put out a rare statement saying that the new Siri features including a more conversational Siri were being delayed. But perhaps it’s not a rare statement as they did something similar a few months ago with next generation CarPlay. Regardless it highlighted that Apple is in full catch up mode when it comes to their AI related ambitions with their competition is clearly far out in front of them.

This honestly feels like AirPower all over again where Apple announced it. Apple missed their 2018 ship date. Apple stopped talking about it. Then Apple killed it. Except that with their AI ambitions, they cannot quietly make this go away like they did with AirPower. They have to deliver something more than what they’ve delivered. Which to be frank has been underwhelming to date. And if that doesn’t change, Apple is done. That does sound over the top, but it’s not. Apple was late to the party when it comes with AI. But that was fine as Apple is often late to the party. And typically when they show up, whatever they ship is great. So they have maybe 6 – 12 months at most to show up to the party with something meaningful in the AI space that will start to claw back the ground that they have lost to companies like Google, Amazon and Samsung. And given their recent track record with next generation CarPlay and now AI, I question if Apple is capable of delivering something that will make this delay worth it for users. Though as always I am free to be proven wrong by Apple.

What are your thoughts? Is Apple done like dinner? Or are they going to deliver something spectacular in 6 – 12 months time? Leave a comment and let us know.

This entry was posted on March 9, 2025 at 12:45 pm and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.