Apple’s problems with Apple Intelligence go from bad to worse it seems. After this lawsuit dropped over Apple Intelligence not showing up on iPhones and other iDevices as promised comes this:
A Canada-wide class-action lawsuit has been launched in B.C. alleging Apple Canada engaged in misleading advertising when it marketed the iPhone 16, by promising it would include innovative artificial intelligence features that it did not have.
The “pervasive” marketing campaign included “misrepresentations and/or misleading statements” that the iPhone 16 would be equipped with its new Apple Intelligence, to induce consumers into buying, according to the notice filed in B.C. Supreme Court.
“As such, consumers paid an unlawful price premium for the … iPhone 16 model smartphone that they did not need, based on artificial intelligence features that did not exist,” it alleged.
The suit names Apple Inc. and Apple Canada as defendants.
Now the usual disclaimer of these claims have not been tested in court applies as always. But boy, Apple really is not in a good place here. These are lawsuits that really don’t help their cause in any way. Thus you have to wonder what the brain trust at Apple Park are going to do. I say that because you have to assume that other jurisdictions will have, or have had similar lawsuits pop up. Which means that this has the potential to get very ugly for Apple.
Get that popcorn ready.
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This entry was posted on March 30, 2025 at 3:10 pm and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed.
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Apple Is Going To Get Sued In Canada Over Apple Intelligence
Apple’s problems with Apple Intelligence go from bad to worse it seems. After this lawsuit dropped over Apple Intelligence not showing up on iPhones and other iDevices as promised comes this:
A Canada-wide class-action lawsuit has been launched in B.C. alleging Apple Canada engaged in misleading advertising when it marketed the iPhone 16, by promising it would include innovative artificial intelligence features that it did not have.
The “pervasive” marketing campaign included “misrepresentations and/or misleading statements” that the iPhone 16 would be equipped with its new Apple Intelligence, to induce consumers into buying, according to the notice filed in B.C. Supreme Court.
“As such, consumers paid an unlawful price premium for the … iPhone 16 model smartphone that they did not need, based on artificial intelligence features that did not exist,” it alleged.
The suit names Apple Inc. and Apple Canada as defendants.
Now the usual disclaimer of these claims have not been tested in court applies as always. But boy, Apple really is not in a good place here. These are lawsuits that really don’t help their cause in any way. Thus you have to wonder what the brain trust at Apple Park are going to do. I say that because you have to assume that other jurisdictions will have, or have had similar lawsuits pop up. Which means that this has the potential to get very ugly for Apple.
Get that popcorn ready.
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This entry was posted on March 30, 2025 at 3:10 pm and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.